About The Role

Key Accountabilities

Understand the overall needs and usage behaviour of the sub segment to be able to tailor appropriate customer value propositions
Develop & execute strategies to increase market share and achieve P&L targets.
End to end ownership of respective portfolio
Design and Follow-up on the development of sub segment value propositions as per the roadmap liaising with different stakeholders to facilitate proposition launch within defined time-to-market
Proposition in coop with loyalty schemes such as Fazaa / Esaad etx
Metallic Numbers Propositions
Create Go-To-Market strategy, plan, communications briefs for the related campaign by liaising with Brand and Communications, products, and all Sales channels and other front-lining business operations for the respective Customer journeys inn alignment with the core proposition manager
Develop and implement methods and processes to enhance the effectiveness of the segment strategy to better meet objectives
Liaise with ABM team to launch value extraction and retention campaigns
Manage Acquisitions, with a focus in enhancement and optimization of the on-boarding journey
Manage Customer adoption of the respective propositions.
Coordinate with C&C, Sales and Customer Operations, Channel CX, for new digital proposition and Journey CVPs and launches
Contribute in Managing the relationship with the organizations (key accountability lies with Gov Relations for the most of them). Manage the common action plan to increase the adoption of the proposition for initiatives by both sides
Establish deals with (alone or with the Gov Relations and Enterprise colleagues) new organizations and launch exclusive propositions
KPIs
Gross adds by the new propositions and Overall Gross adds of Emirati segment
ARPU of Gross Ads and Base of the respective propositions and overall Emirati segment
Churn of the respective propositions and overall Emirati segment
Base of the respective propositions and overall Emirati segment
Revenues of the respective propositions and overall Emirati segment
Margin of the respective propositions and overall Emirati segment
Emirati Market Share
Emirati NPS

Qualifications

Minimum Bachelors in Marketing/ BA /related field

Experience

Minimum 7 years of experience in Segment Marketing Propositions in Telecoms
Account management experience would be considered an advantage

Skills

Good understanding of the telecom market dynamics
Strong knowledge of customer experience design, marketing research,
Solid analytical skills
Great interpersonal and communication skills with ability to deliver within a cross-functional environment
Solid understanding of communications and media
High standard of Telecommunication product and service knowledge
Exceptional communication and negotiation skills
Minimum requirement, Fluency in English AND Arabic
Exceptional written and oral communication skills required.
PC skills Office Suite require