Marketing Officer

Tasks 1. Campaign Execution Plan and execute marketing campaigns to drive patient visits (online & offline) Support promotions for key medical services (e.g., screenings, vaccinations, wellness packages) Coordinate seasonal or themed health campaigns 2. Digital Marketing Manage clinic visibility across social media platforms (content, posting, engagement) Support paid ads campaigns (Google, Meta) to drive bookings Update website and ensure clinic information is accurate and current 3. On-Ground Marketing & Activations Organize clinic activations, outreach events, and community engagements Coordinate branding materials (banners, flyers, posters) for clinics Work with clinic/Medical teams to execute in-clinic promotions 4. Patient Acquisition & Growth Support initiatives to increase patient footfall and retention Work closely with BD team to promote corporate/insurance offerings Track effectiveness of campaigns in driving clinic visits 5. Content & Communication Develop simple, engaging content (social media posts, posters, SMS/email campaigns) Ensure consistent brand messaging across all touchpoints Support internal communication for new services or offers 6. Data & Reporting Track KPIs such as: Campaign performance (reach, engagement, conversions) Patient growth per clinic Cost per acquisition Provide weekly/monthly reports with insights and recommendations Requirements Education Bachelor's degree in Marketing, Communications, Business Administration, Public Relations, or a related field. Experience Minimum of 3–4 years' experience in marketing. Experience managing digital marketing campaigns. Experience in healthcare marketing is an added advantage. Experience using digital marketing tools including Meta Ads Manager, Google Ads, Google Analytics, and Canva or Adobe Creative Suite is desirable. Knowledge & Skills Strong digital marketing skills. Excellent written and verbal communication. Content creation Event planning and coordination. Branding and campaign management. Data analysis and reporting. Social media management. Budget management. Project management.