Performance Marketing Executive at Dmg Events — Dubai

About The Role

&lt;p&gt;&lt;strong&gt;JOB PURPOSE:&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;We are hiring a Performance Marketing Manager to own the growth engine end-to-end: attracting the right audiences through paid and organic channels and converting first-time readers into loyal, returning users.&lt;/p&gt;
&lt;p&gt;This is an opportunity to make a visible impact. Beyond improving traffic, engagement and marketing efficiency, you will help drive audience growth and play a key role in preparing the business for the launch of our subscription model.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;FUNCTIONAL RESPONSIBILITIES:&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Acquisition — bring the right audience in&lt;br&gt;● &amp;nbsp; &amp;nbsp;Plan and run paid acquisition across Google, Meta, LinkedIn, X, and Microsoft, optimising every channel against cost per acquisition (CAC), not vanity traffic.&lt;br&gt;● &amp;nbsp; &amp;nbsp;Grow organic and SEO-driven traffic in partnership with our editorial team, building a durable, lower-cost acquisition base that reduces reliance on paid spend.&lt;br&gt;● &amp;nbsp; &amp;nbsp;Test and scale new channels, audiences, and creative.&lt;br&gt;● &amp;nbsp; &amp;nbsp;Conversion &amp;amp; retention — turn first-time readers into loyal readers, and eventually into subscribers&lt;br&gt;● &amp;nbsp; &amp;nbsp;Own and develop a conversion funnel.&lt;br&gt;● &amp;nbsp; &amp;nbsp;Partner with lifecycle/CRM to reduce churn through onboarding, engagement, and win-back journeys, using first-party data to personalise.&lt;br&gt;● &amp;nbsp; &amp;nbsp;Improve trial-to-paid and free-to-paid conversion rates as a primary KPI.&lt;br&gt;Analytics&lt;br&gt;● &amp;nbsp; &amp;nbsp;Build and own the acquisition analytics stack: CAC, LTV, payback period, cohort analysis, and multi-touch attribution.&lt;br&gt;● &amp;nbsp; &amp;nbsp;Ensure conversion tracking is accurate and trustworthy — no inflated or under-counted conversions distorting spend decisions.&lt;br&gt;● &amp;nbsp; &amp;nbsp;Report MRR growth, funnel health, and channel efficiency to leadership, and translate the numbers into clear budget recommendations.&lt;br&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;QUALIFICATIONS, EXPERIENCE, &amp;amp; SKILLS:&amp;nbsp;&lt;/strong&gt;&lt;br&gt;What we look for in the ideal candidate&lt;br&gt;● &amp;nbsp; &amp;nbsp;3+ years in performance, growth, or acquisition marketing — ideally with a subscription, media, or SaaS product.&lt;br&gt;● &amp;nbsp; &amp;nbsp;Strong command of both paid acquisition and SEO / organic growth — you have driven traffic from both sides of the house.&lt;br&gt;● &amp;nbsp; &amp;nbsp;Fluency in growth analytics: CAC, LTV, cohort, funnel, and churn. GA4 essential; SQL / BigQuery strongly preferred.&lt;br&gt;● &amp;nbsp; &amp;nbsp;A track record of optimising conversion funnels, paywalls, or registration flows.&lt;br&gt;● &amp;nbsp; &amp;nbsp;Commercial instinct — you think in revenue and payback, not just impressions and clicks.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;dmg events is an equal opportunity employer. If you have not had feedback from us within 14 days, please consider your application as unsuccessful for this round.&lt;/strong&gt;&lt;/p&gt;