Digital Marketing Manager

• Develop and implement comprehensive digital marketing strategies aligned with company and project objectives.
• Plan, launch, manage, and optimize paid campaigns across Google Ads, Meta, LinkedIn, TikTok, YouTube, and other relevant platforms.
• Generate high-quality leads for residential and/or commercial real estate projects.
• Manage digital marketing campaigns for property launches, off-plan projects, events, exhibitions, and promotional campaigns.
• Monitor campaign performance, budgets, CPL, conversion rates, ROAS, and overall ROI.
• Work closely with the Sales, CRM, and Business Development teams to improve lead quality and conversion.
• Develop and manage social media strategies and content calendars across relevant platforms.
• Coordinate with creative agencies, designers, videographers, and other external partners.
• Manage landing pages, website content, lead-generation forms, and conversion optimization initiatives.
• Utilize Google Analytics, Google Tag Manager, Meta Business Suite/Ads Manager, CRM systems, and other marketing analytics tools to track performance.
• Prepare regular marketing performance reports and provide actionable recommendations.
• Conduct competitor, market, audience, and campaign analysis.
• Support SEO, SEM, email marketing, WhatsApp marketing, and other digital initiatives.
• Ensure consistent brand positioning and messaging across all digital channels.
• Stay updated on digital marketing trends, advertising platform developments, and UAE real estate market dynamics.

Requirements

• Bachelor's degree in Marketing, Digital Marketing, Business, Communications, or a related field.
• 3–7+ years of digital marketing experience, depending on seniority.
• Proven experience working with a real estate developer is must.
• Strong hands-on experience in performance marketing and lead generation.
• Experience managing substantial digital advertising budgets and optimizing campaigns based on performance.
• Strong knowledge of Google Ads and Meta Ads; experience with TikTok, LinkedIn, and YouTube advertising is an advantage.
• Experience with CRM platforms and lead tracking/management.
• Strong analytical skills with the ability to interpret campaign data and make data-driven decisions.
• Excellent communication, coordination, and project management skills.
• Strong understanding of the UAE/Dubai real estate market is preferred.

Key Skills

Digital Marketing | Performance Marketing | Real Estate Marketing | Lead Generation | Google Ads | Meta Ads | Social Media Marketing | SEO/SEM | CRM | Google Analytics | Conversion Optimization | Campaign Management | Content Strategy | Data Analytics | ROI/ROAS Optimization

Benefits

• Competitive salary package
• Opportunity to work with a growing real estate development company
• Exposure to high-value property projects and launches
• Professional growth and career development opportunities