Performance Marketing Executive (PPC & SEO/GEO)

Join our team as a Performance Marketing Executive, where you will be responsible for optimizing our product mix, pricing, and promotional strategy to maximize commercial performance in the UK and Germany. You will manage our Google Ads accounts, work with our SEO/GEO agency, and support other PPC-based performance channels. Additionally, you will build and automate reports to provide insights for campaign optimization and report performance to senior management. This role requires strong analytical skills, experience in PPC and SEO, and a proactive approach to managing performance.

• Gestión diaria de las cuentas de Google Ads, incluyendo la creación de campañas, la optimización de ofertas y anuncios, y el desarrollo de estrategias de prueba.
• Colaboración con la agencia de SEO/GEO para revisar e implementar recomendaciones que mejoren el posicionamiento en motores de búsqueda.
• Construcción y automatización de informes utilizando Google Sheets, Looker y Claude, para proporcionar información efectiva sobre el rendimiento de las campañas.

• Analytical & Automation: You possess a very strong analytical background. You are comfortable with complex datasets, advanced Excel/Google Sheets, and data visualization tools (e.g. Looker Studio, Tableau, or GA4)
• Google Ads: Have 2 years experience in PPC, specifically hands on experience of campaign creation and management in Google Ads in-house/agency role (experience with Google Ads editor & Shopping Campaigns/Feeds is a must)
• AI Skills: Whilst you might not be an AI-pro yet, you will have started to explore how to automate analysis and workflows and be starting to incorporate this into daily/weekly tasks
• Resilience & Proactiveness: This is a target based role, with weekly KPIs. Whilst you will have the support of your manager, you must be comfortable managing performance to hit targets and pro-actively developing plans/ taking action where there are variances to forecasts
• German Speaking: Whilst not a requirement for the role as we have in-house German resources that can be leveraged for ad-copy/landing pages and tools for translation, speaking German is a plus
• SEO/GEO Experience: Any experience managing an agency or in-house SEO/GEO is preferable