Branding, Marketing & Communications Executive (Ref no: 449162)

• The Branding, Marketing, and Communications Executive will be responsible for the positioning, brand,
• and awareness raising of the work and impact of the AquaBioTech Group internationally. The post
• holder will need to develop a communications strategy in line with AquaBioTech Group's international
• business plan, identifying key stakeholders, communication platforms, and/or channels with whom to
• engage to maximise our commercial business opportunities globally. This will include managing the
• yearly events calendar and budgets, liaising with external event coordinators, and devising appropriate
• news stories and content that align with key themes and issues faced by the sector. The post holder will
• be responsible for the overall use of the brand by stakeholders and third parties and will create and
• manage processes to ensure correct usage. They will have overall responsibility for all our social media
• channels, ensuring that engagement is strong and relevant.
• Overview of associated tasks
• This is a critical position within AquaBioTech Group, and the post holder is required to demonstrate a
• strong background in marketing and communications, digital marketing and design, as well as brand
• awareness within the aquaculture sector. They will have a diverse portfolio, some aspects of which are

described below

Key Accountabilities

• . Create and implement an external communications strategy working across the organisation to
• develop creative news/content/media opportunities in line with AquaBioTech Group's overall
• strategy and yearly plans.
• . Create and manage AquaBioTech Group's annual marketing budgets, liaising with relevant teams
• and sourcing external funding support where necessary.
• . Support HR and the senior leadership team to develop effective recruitment campaigns to allow the
• company to capitalise on new business opportunities.
• . Be responsible for the brand guidelines and style guide and oversee the development of branded
• templates for use by stakeholders. Ensure there are processes in place to enforce correct usage.
• . Create and maintain news content for AquaBioTech Group's website, as well as oversee the social
• media channels - LinkedIn and Facebook and create a growth and engagement strategy to work on
• these channels.
• . Build and maintain links with relevant press and other media and opinion formers to build
• awareness of our areas of expertise and facilitate media coverage of our priorities and activities to
• our key external audiences.
• . Work with the Business Development Director and Senior Leadership team as and when required to
• create content and annual review documentation for board review.
• . Manage and coordinate the logistics of all AquaBioTech-related events, collaborating with the
• design team and administration team to ensure staff have the required collateral when attending
• external events and internal events are managed effectively.
• . Manage the Content Creator & Graphics Designer and support the wider Business Development
• team.
• . Ensure the delivery of AquaBioTech Group's project-specific dissemination activities, such as
• grant-funded projects (research and development).
• . Draft project-specific communications tasks for future project proposals.
• . Seek and apply external funding for Branding, Marketing & Communications activities.

Internal Communications

• . Create and implement an internal communications strategy.
• . Support the development and maintenance of an intranet, creating engaging and supportive
• content for employees.
• . Work with internal stakeholders to ensure we maximise the PR potential of our commercial
• ventures.

Requirements

Qualifications and Knowledge

• . Educated to degree level or equivalent in Marketing, Communications, and/or Digital.
• . At least three years in a branding, marketing, and/or communications role managing content
• creation for use across a range of communications channels.
• . Experience in writing interesting and accurate articles from technical information.
• . Experience in planning and developing profile-raising media campaigns.
• . Brand management, both in design and messaging.
• . A good understanding of how to shape news stories and ensure messaging is well-positioned.
• . A good understanding of communication and content channels and how to use them effectively,
• particularly social media.

Desirable

• . Understanding of environmental or blue economy sectors (aquaculture, marine environment)
• . Previous experience with private sector, B2B and B2G organisations
• . Previous experience with European-funded projects, public tenders, etc.
• Vacancy additional information
• . Membership of a Professional body, such as the Chartered Institute of Marketing, would be
• beneficial.

Skills

• . Create and implement an internal communications strategy.
• . Support the development and maintenance of an intranet, creating engaging and supportive
• content for employees.
• . Work with internal stakeholders to ensure we maximise the PR potential of our commercial
• ventures.

Behaviours

• . Self-starting, pro-active, and curious.
• . Resilient, flexible, and open minded.
• . Strong ethos for teamwork, but with the ability to lead alone.

Additional Requirements

• The selected candidate will have to speak and write English fluently and be in possession of a clean
• EU/EEA/UK passport OR be a third-country national (TCN) presently residing in the EU. Knowledge of
• any other languages would be considered an asset, although not essential. The selected candidate must
• have a clear passport with no travel restrictions, no legal convictions held at any time, and be in
• possession of a clean driving licence.

Financial Package

• The successful candidate will be offered a long-term, fixed-term contract with the company that can be
• extended. The starting package offered for this position will be structured largely upon the chosen
• candidate, reflecting the experience the candidate brings to the company, but also in line with the cost
• of living in Malta, and could include an accommodation package, if required.
• How will the interviews be held
• Interviews will be held online or in person.
• To apply
• CVs and a covering email are to be sent by email to <[email hidden]> and should be
• written in English. Please quote the vacancy name and number (Ref no: 449162) in your email.