Event Marketing Specialist

Join Top Hat, an innovative education technology company, as an Event Marketing Specialist. In this role, you will support the execution and optimization of our event marketing program, including webinars, trade shows, conferences, and our annual user conference. You will work closely with cross-functional partners across Marketing, Sales, and Customer Success to ensure the successful planning, promotion, and execution of events. This position requires strong project management skills, creative flair, and a passion for delivering exceptional event experiences.

• Execute the event marketing strategy, translating goals and KPIs into concrete event plans, and recommend tactical optimizations based on past event performance.
• Lead logistics for all assigned events, including venue selection, booth design, staffing, and vendor management, while building and managing project timelines and budgets.
• Coordinate event-specific content production with marketing channel owners and execute pre-, during-, and post-event engagement tactics.

• Flexibility to travel and work occasional evenings/weekends for events
• Special consideration will be given to Toronto and GTA-based candidates to facilitate in-person collaboration at our Toronto HQ
• Strong attention to detail and comfort working in a fast-paced, deadline-driven environment
• Familiarity with project management software, event management software, Salesforce, the Google Workspace and generative AI is considered an asset
• Comfortable pulling and organizing event performance metrics into clean reporting
• Minimum two years of event marketing or event operations experience
• Proven track record of managing multiple vendors, event budgets, and project timelines simultaneously
• Solid written and verbal communication skills for vendor negotiation and cross-functional coordination