Senior ABM Programs Manager (Strategic Accounts)

Join 6sense as a Senior ABM Programs Manager for Strategic Accounts. In this advanced individual contributor role, you will design and execute account-based marketing programs that drive pipeline and revenue for high-value target accounts. You will collaborate closely with sales and marketing teams, create customized marketing content, and monitor the effectiveness of ABM campaigns. This position offers a range of benefits, including health and wellness programs, professional development opportunities, and flexible time off.

• Entwerfen und Ausführen von 1:1- und 1:few-Account-Based-Marketing-Programmen, um hochgradig wertvolle Zielkonten in Pipeline und Umsatz umzuwandeln.
• Zusammenarbeit mit Vertriebs- und Marketingteams zur Identifizierung von Schlüsselkunden, Entscheidungsträgern und kritischen Einflussnehmern und Übersetzung dieser Informationen in kontospezifische Pläne und Botschaften.
• Überwachung und Analyse der Effektivität von ABM-Kampagnen und -Strategien, Bereitstellung umsetzbarer Erkenntnisse und Empfehlungen zur Optimierung von Zielgruppenansprache, Messaging und Kanalmix.
• Builds credibility with sales leadership, account executives, SDRs, and marketing partners through strong judgment, account insight, and reliable execution
• Uses relationships and expertise to align stakeholders who do not report into the same leadership structure
• Connects every program to pipeline and revenue
• Asks, “What did this produce in the account?” and builds programs designed to answer that question
• Doesn't measure success by content produced or campaigns launched
• Comfortable translating account research and buying-committee dynamics into a coherent program strategy, rather than defaulting to generic, one-size-fits-all campaigns
• Manages the complexity of running personalized, multi-stakeholder programs at pace across a portfolio of accounts, even when the details differ account to account
• Works fluidly across sales, SDRs, product marketing, demand generation, content, and marketing operations to bring account programs to life
• A clear point of view on how to measure ABM impact, including how to handle the attribution ambiguity that comes with account-based, multi-touch programs
• Typically 8 or more years of relevant B2B marketing experience with a bachelor's degree, or 6 or more years with a master's degree, including meaningful experience in account-based marketing, field marketing, demand generation, or strategic account programs
• Demonstrated ability to work on complex account and pipeline challenges where analysis requires evaluating multiple variables, including account intent, buying-committee dynamics, sales priorities, channel performance, and available resources
• Experience working directly with sales leadership and account executives to align on account strategy and shared pipeline goals
• Experience building and running 1:1 or 1:few ABM programs, including account selection, personalized content and campaign development, and multi-channel orchestration
• Familiarity with ABM platforms and account intelligence tools, and how they fit into a broader B2B SaaS marketing and sales tech stack