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Conversion Rate Optimization Lead
Fella Health · United States
About The Role
Join AIOS (Bolt Pharmacy) as a Conversion Rate Optimization (CRO) Lead. In this hands-on role, you will drive experimentation across our funnel, including landing pages, intake flow, and checkout. You will be responsible for ideation, QA, project management, and test analysis, ensuring a steady stream of high-quality hypotheses and clean experiments. This is a full-time, fully remote position with opportunities for personal and professional development.
- Assurer la gestion quotidienne des expérimentations, y compris la planification, la mise en place, la QA et l'analyse des résultats.
- Maintenir un pipeline d'idées de tests de haute qualité, en utilisant des données analytiques et des signaux de performance pour générer des hypothèses.
- Coordonner les efforts de l'équipe CRO, y compris les ingénieurs de croissance et le designer de croissance, pour garantir que les tests avancent sans heurts.
- Analytical: You possess a sharp analytics and CRO mindset. You're comfortable inside the data, naturally curious, and able to dig past top-line numbers into segments and behaviour. You have a hunger to improve and are constantly upskilling
- Structured: Written planning, explicit prioritisation, and a dependable reporting cadence are what you hang your hat on. Teammates can digest and apply your learnings immediately
- Experience: You've spent 4+ years running a high volume (>hundreds) of experiments for DTC ecommerce brands in high-pace, high-transaction-volume environments
- Hands-on: You've personally owned end-to-end testing, from ideation and setup all the way to QA and readouts. You remain close to the metal and haven’t just simply managed an agency and/or a team
- Workstream: You’ve had dozens of tests in flight simultaneously, unblocked every build, and laid out a roadmap that’s coherently sequenced and continues to progress forward. You don’t get overwhelmed easily
- Funnel literacy: You understand the ad-to-landing-page handoff and how CRO interacts with paid efficiency (CAC, quality score, LP experience)
- Autonomous: You operate with high ownership in a fast-moving environment. You measure yourself in outcomes, and the outcomes here require real pace. You don’t need your hand held
- Localisation: You've likely run experimentation across multiple markets/geographies and know the practical patterns, particularly in the UK + EU
- Technical: You don't need to code, but you maybe understand how websites and data work under the hood. You can translate ideas into precise, buildable requests for the dev + design team and QA what comes back
- Regulated-industry CRO: You may have experimented inside a regulated industry before, where compliance shapes what you can test, say, and ship. You know how to keep velocity high without stepping over the line
- Research: You likely have some degree of comfort with both qual and quant, from heatmaps and session recordings to surveys and user testing. This helps you source new hypotheses
- Statistical sophistication: You may possess deeper stats fluency, from significance and power to sequential testing and guarding against false wins. This may not be a fully fledged strength yet, but the substrate is present
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