Performance Creative Strategist

Join Cocunat, a fast-growing beauty brand, as a Performance Creative Strategist. In this role, you will analyze and diagnose creative performance on Meta, prioritize and allocate creative work, and coordinate with video editors and designers. You will also create and analyze creative briefs, design structured tests, and communicate learnings to the Growth team. The position offers a flexible schedule, the possibility to work from home, and a casual, pet-friendly office environment in Barcelona.

• Ownership of the creative learning cycle, including analysis, diagnosis, iteration, and prioritization of creative work.
• Conducting performance analysis of creatives on Meta, breaking down performance by messaging angle, hook, format, and audience segment.
• Coordinating with video editors and design teams, acting as the single point of creative work assignment, and ensuring high-quality output.
• Analytical, test-driven mindset: you move on hypotheses, not personal taste
• Proven ability to read a creative as a system: hook, angle, narrative structure, format — and connect it to the numbers
• Strong command of Meta Ads Manager for analysis: you know how to navigate breakdowns, understand creative metrics, and spot fatigue or saturation
• Strong creative judgment: a trained eye for what makes a piece stand out in the feed — able to defend creative decisions beyond the data and raise the bar of what the team produces
• Experience briefing and coordinating design teams or video editors
• 2–4 years of experience in creative strategy, growth creative, or performance marketing focused on paid social
• Fluent Spanish and English
• AI-first profile: you already integrate AI tools (ChatGPT, Claude, Midjourney, or similar) into your everyday creative and analytical workflow — to research, ideate, write, and analyze faster. We're not looking for someone "open to learning AI": we're looking for someone who already works this way
• Sharp copy skills: able to adapt and polish copy (hooks, scripts, ad text) from briefs, with sensitivity to brand tone and each platform's native language
• Knowledge of TikTok Ads and native content trends
• Experience with creative analytics tools (Motion, Atria, or similar)
• Background in beauty, DTC, or high-creative-volume e-commerce