Growth Marketing Specialist

Join our team as a Growth Marketing Specialist, where you will play a key role in scaling our Virtual Power Plants (VPPs) and driving enrollment growth. You will execute multi-channel marketing campaigns, analyze marketing efforts, and coordinate co-marketing efforts with external partners. This position offers a range of benefits, including a 401(k) with employer match, paid medical insurance, and the option to work remotely or from our Brooklyn or Burlington office.

• Contribuer à la croissance de l'inscription aux programmes de Virtual Power Plants (VPPs) en exécutant des initiatives de marketing multi-canal.
• Collaborer avec des parties prenantes internes et externes pour soutenir les relations existantes et identifier les opportunités d'optimisation.
• Utiliser l'analyse marketing pour construire des rapports et faire émerger des insights basés sur les données pour les initiatives en cours.

• Foundational knowledge of marketing analytics with a growing ability to review datasets and translate insights into actionable strategies
• Familiarity with data analysis and visualization tools such as Sigma, Tableau, or adjacent technologies is a plus
• Please note that sponsorship of new applicants for employment authorization, or any other immigration-related support, is not available for this position at this time
• Curiosity to develop category knowledge and a willingness to learn creative and customer experience best practices
• High comfort level with ambiguity. You are willing to test out new concepts, learn fast, and pivot your approach when data tells you a campaign is not working
• Hands-on experience with marketing tracking, platforms, and tools like Google Analytics, Google Tag Manager, Meta, and CMS platforms
• Strong project management and communication skills to support multiple campaigns and collaborate effectively across teams
• 3-4 years of non-internship marketing experience, ideally in a startup or agency environment where you gained hands-on experience across multiple channels rather than being specialized in just one area