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Director of Marketing
Mytra · Brisbane, Australia
About The Role
Join Mytra as the Director of Marketing, where you will lead the marketing function during a period of significant commercial growth. You will define the strategy, own the budget, and set how marketing drives commercial pipeline and attracts world-class talent. This is a player-coach role, where you will start hands-on and eventually build and lead a high-performing team. You will work closely with various departments to translate complex robotics and software capabilities into compelling narratives and pipeline for enterprise customers and talent.
- Own and build Mytra's marketing function, defining the strategy, managing the budget, and driving commercial growth.
- Architect and implement demand generation programs, building the pipeline marketing motion that drives and accelerates enterprise pipeline.
- Define and steward Mytra's brand voice, visual identity, and messaging system across all external channels, shaping company and product positioning.
- Have 10+ years of experience across brand, content, or integrated marketing, with direct experience building or scaling a demand generation and pipeline marketing motion, ideally in enterprise-B2B, deep tech, software, or industrial hardware
- Have owned a marketing budget and managed external agencies, freelancers, or consultants to get maximum leverage from vendor relationships
- Have experience marketing across the full customer lifecycle, including post-sale expansion and upsell, and understand how marketing can help shorten the time it takes a customer to expand
- Can operate as both a strategist and an executor, comfortable defining the vision and rolling up their sleeves to make it happen in a lean, fast-moving environment
- Have built or rebuilt a marketing function or brand from the ground up, including messaging frameworks, brand voice guidelines, content systems, and demand generation programs
- Bring sharp cross-functional instincts, partnering with Sales, Product, People, and executive leadership to extract insight and create work that moves the business forward
- Are energized by the opportunity to build a once-in-a-generation hardware brand and understand what it takes to make a deep tech company legible, exciting, and trustworthy to the world
- Demonstrate strong editorial judgment and writing ability, translating complex technical capabilities into clear, compelling narratives for both technical and non-technical audiences
- Are metrics-driven, with a track record of instrumenting a marketing/demand-gen funnel - leading and lagging indicators alike - to diagnose performance and adjust in real time
- Are comfortable as a player-coach, building the function hands-on as an IC today and hiring, developing, and leading a team as it scales
- If this role excites you, we encourage you to apply — even if you don’t check every box
- Experience in robotics, automation, supply chain, or adjacent deep tech industries
- Background in employer brand or talent marketing
- Hands-on experience with marketing automation and CRM tooling (e.g., HubSpot) to build and measure demand generation programs
- Direct media relations experience, including managing PR agency relationships or cultivating journalist connections
- Familiarity with the enterprise B2B sales cycle and how marketing supports deal progression
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