Vice President of Marketing

Join Obligo as the Vice President of Marketing, where you will lead our marketing strategy and execution as we scale the business and expand our market presence. This strategic and hands-on leadership role will drive growth, shape our brand, and ensure that Obligo’s story is told clearly, credibly, and consistently across all audiences. You will own Obligo’s end-to-end marketing function, including brand and positioning, demand generation, product marketing, and lifecycle engagement.

• Definir y liderar la visión y estrategia de marketing de Obligo en alineación con los objetivos de la empresa.
• Construir, gestionar y mentorizar un equipo de marketing de alto rendimiento, estableciendo KPIs claros y asegurando que las iniciativas de marketing impulsen el crecimiento del pipeline.
• Colaborar estrechamente con el equipo de ventas en la definición del perfil del cliente ideal, la estrategia de entrada al mercado y la optimización del embudo de ventas.
• Strong background in demand generation and revenue-driven marketing
• 10+ years of marketing experience, including senior leadership roles
• Experience partnering closely with Sales, Product, and executive leadership
• Proven success scaling marketing at a B2B or B2B2C SaaS or fintech company
• Data-driven and comfortable operating in trust-based or regulated environments
• Strategic thinker with a hands-on execution mindset
• Exceptional communication and storytelling skills
• Enterprise go-to-market or platform marketing experience
• Experience in fintech, proptech, real estate, or financial services