Director of Demand Generation

Join Suki, a healthcare technology company, as the Director of Demand Generation. In this role, you will define and lead Suki's demand strategy for new customer acquisition and expansion. You will work closely with the commercial leadership team and various marketing functions to create integrated programs that generate measurable commercial impact. This position requires creativity, analytical rigor, and a deep understanding of the healthcare industry.

• Define and lead Suki’s demand strategy across new customer acquisition and expansion, continuously refining target audiences and developing new demand channels.
• Collaborate with cross-functional teams to turn Suki’s commercial strategy into integrated programs that generate measurable commercial impact.
• Continuously evaluate target audiences, accounts, personas, and buying committees, working closely with the commercial organization to identify opportunities.
• Creative Demand Builder: You don't believe demand generation begins and ends with paid media, email, and MQLs. You're energized by finding audiences in unexpected places and creating new ways to get Suki in front of them
• Data Driven: You use metrics to drive decision-making, but understand that data requires context and judgment. You know the difference between reporting a metric and diagnosing a business problem
• Executive Presence: You can confidently partner with senior commercial and marketing leaders, challenge assumptions constructively, and translate business priorities into actionable strategies
• AI Savvy or Curious: You actively explore how AI can improve audience research, account intelligence, campaign development, experimentation, personalization, and analysis
• Results-driven: Results matter, winning matters. You can achieve your goals with minimal supervision and process, quickly assess how to reach your objectives, and identify who can help you get there
• Adaptable: You thrive in a fast-moving organization where commercial priorities, markets, and buyer behavior evolve. You believe that what got you here won't necessarily get you there
• Self-starter: You are motivated by hard problems and energized by creating something new. You have a strong sense of urgency and move quickly, with quality
• The ideal-candidate section intentionally follows the attribute-driven style of the existing JD, including its emphasis on results, analytical thinking, self-direction, adaptability, rigor, and AI curiosity
• Collaborative: You understand that demand generation is a team sport. You can orchestrate work across Performance Marketing, Events, Brand, Creative, Product Marketing, Customer Marketing, Marketing Operations, Sales, and Growth without creating unnecessary silos
• Commercially Minded: You want to understand how the company makes money, how Sales sells, why customers buy, where deals stall, and what competitors are doing. You view pipeline and revenue as shared outcomes
• Analytical & Diagnostic: You don't stop at reporting that conversion is down. You want to understand why. You can identify patterns in data, develop hypotheses, and determine what needs to change
• Strategic: You can zoom out from individual campaigns to understand markets, audiences, revenue streams, buying committees, and how they fit together into a cohesive demand strategy
• Experience in enterprise SaaS, healthcare technology, or another complex B2B environment with long sales cycles and multi-stakeholder buying committees strongly preferred
• 10+ years of experience in demand generation, growth marketing, integrated marketing, ABM, or related B2B marketing roles, with experience leading demand strategy at the Director level
• Strong analytical skills with experience evaluating funnel performance, channel effectiveness, conversion, pipeline, and revenue impact
• Demonstrated experience building demand strategies across multiple customer segments, products, or revenue streams
• Familiarity with Salesforce, HubSpot, ABM platforms, performance marketing platforms, and modern marketing analytics and attribution
• A bias toward action, experimentation, and measurable impact
• Experience partnering closely with Sales and senior commercial leadership on targeting, pipeline strategy, and go-to-market execution
• Demonstrated ability to align cross-functional teams around integrated growth campaigns spanning across paid, digital, events, content, creative, product marketing, and other channels
• Experience developing both new-logo acquisition and existing-customer expansion programs
• Deep understanding of account-based marketing principles to inform targeting strategy and how to engage and measure multiple contacts and personas within complex enterprise accounts
• Proven ability to develop new acquisition channels and demand programs rather than relying solely on established tactics
• Excellent written, verbal, and executive communication skills