Tour Marketing Director (LN Concerts)
Live Nation · Beverly Hills, United States
About The Role
Join our team as a Tour Marketing Director at LN Concerts. In this strategic marketing leadership role, you will partner with Tour Promoters to develop and execute innovative marketing strategies. You will provide exceptional service, foster strong relationships with internal teams and external partners, and lead marketing for special projects. Your responsibilities will include developing and executing marketing plans, managing onsale timelines, analyzing data to drive decisions, managing marketing budgets, and collaborating with multiple teams to execute integrated marketing campaigns. You will also oversee digital media campaigns, social media promotions, and the production of marketing assets. This position offers a comprehensive benefits package, including health insurance, paid time off, a 401(k) program, tuition reimbursement, and more.
- Develop and execute innovative marketing strategies in collaboration with Tour Promoters and internal teams.
- Cultivate and maintain relationships with external partners to provide excellent client services and elevate the level of service provided to artist clients.
- Manage marketing budgets, analyze past purchaser data, and use research tools to drive decisions and shape ongoing marketing strategy.
- Work well in a team environment
- Ability to prioritize and meet deadlines while managing multiple projects
- Ability to clearly communicate strategic initiatives and navigate complex situations under pressure
- Proven track record of outstanding client relationships
- Creativity skills and problem-solving aptitude
- Ability to adapt, communicate, and manage in a fast-paced environment
- Deep understanding of the live entertainment business
- Proactive work ethic
- Passionate about live experiences
- Fluency in a secondary language a plus
- Experience managing marketing budgets & campaign planning
- Strong time management skills, excellent organization skills, and attention to detail
- Ability to recognize and define problems, collect information, establish facts, and implement innovative solutions, tapping into key stakeholders
- Exceptional written and verbal communication skills to professionally present pitches, marketing concepts and strategies to artist teams
- Ability to learn and efficiently use project management software/tools – Asana knowledge a plus
- Strong Microsoft Office Suite, G-Suite skills, Box
- Minimum 5-7 years marketing experience in live entertainment or industry-related field – international experience a plus
- Bachelor’s degree required
- Experience with digital asset management systems and workflows
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