Senior Data Scientist (Web/Marketing Analytics)

Join our team as a Senior Data Scientist specializing in Web/Marketing Analytics. In this role, you will collaborate with website partners to define measurement specifications and tracking requirements, own relationships with stakeholders, and support the Marketing Analytics team. You will also standardize and maintain analytics tracking, test and validate web analytics data, and utilize web analytics data to deliver insights into user behavior and business performance. Additionally, you will build reports and dashboards, monitor the effectiveness of new features, and stay up to date on measurement technologies and industry trends.

• Collaborer avec les partenaires du site Web pour définir et documenter les spécifications de mesure et les exigences de suivi.
• Établir et maintenir des relations avec les parties prenantes pour identifier les besoins et traduire ces besoins en analyses de données exploitables.
• Collaborer avec l'équipe d'analyse marketing pour développer des insights sur le Web et les joueurs au niveau des campagnes.
• Strong expertise with Google Tag Manager or equivalent tag management system
• Experienced with joining web data with other data sources for deep analyses in database environments like BigQuery and Databricks
• Mastered proficiency with Google Analytics 4 or equivalent web analytics tool
• Experience building visualizations with business intelligence tools (Google Data Studio, Tableau, etc.)
• Bachelor’s degree in a quantitative field (Computer Science, Statistics, Applied Mathematics, Operational Research, Business Intelligence, or any other relevant field)
• 3+ years hands-on experience with web technologies (JavaScript, HTML, CSS, HTTP requests, etc.)
• 6+ years of experience in web data analysis
• 3+ years experience in database querying with SQL and/or PySpark
• Passion for gaming
• Applied statistical knowledge and experience with A/B testing
• Experience partnering with non-web marketing teams like Paid Media, Email, Social, etc
• Hands-on experience with SEO, emerging AEO, and E-commerce data
• Independently able to take objectives from conceptualization to execution
• Commitment to data excellence and scalability
• Capable of working independently while also collaborating as part of a larger team