Digital Campaign Manager

Join Opus 2 as a Digital Campaign Manager, where you will be responsible for planning, managing, and executing integrated digital marketing initiatives to drive pipeline and revenue growth. You will work closely with stakeholders across marketing, sales, operations, and client success teams, focusing on digital channels such as LinkedIn advertising, Demandbase ABM, display, and email. Your role will involve developing and managing email programs, optimizing digital ad campaigns, and monitoring campaign performance. You should have at least 5 years of experience in B2B digital marketing, strong analytical skills, and expertise in LinkedIn Business Manager.

• Plan, manage, and execute integrated digital marketing initiatives to drive pipeline and revenue growth.
• Own and optimize LinkedIn advertising campaigns, lead the utilization and optimization of Demandbase as the core ABM platform.
• Monitor, analyze, and report on digital campaign performance regularly, using data to evaluate effectiveness and optimize programs.

• Experience with marketing automation and CRM platforms (e.g., HubSpot, Salesforce) for lead nurture, reporting, and campaign attribution
• Expert at developing and executing integrated marketing plans that combine digital and field tactics
• Hands-on experience with Demandbase or a comparable ABM platform (e.g., 6sense), including intent data, journey stages, and account-targeted display advertising
• Strong, decisive project manager able to multitask and prioritize concurrent campaigns and programs
• Hands-on expertise with LinkedIn Business Manager — building, managing, and optimizing campaigns across all LinkedIn ad formats and reporting on pipeline influence
• Bachelor's degree in marketing, business, or a related field, or equivalent work experience
• Strong analytical skills — comfortable working with campaign dashboards, conversion data, and performance reporting
• Proven track record of achieving pipeline and ROI targets through optimization of digital marketing campaigns at scale
• 5+ years of experience in B2B digital marketing, with a strong focus on paid social and programmatic advertising, preferably in SaaS
• Excellent written and verbal communication skills, effective both collaboratively and in a remote/virtual environment