Senior Creative Strategist

Join EFG as a Senior Creative Strategist, where you will be the driving force behind our commercial growth. In this hybrid creative-strategic role, you will shape master narratives, category stories, and creative platforms that resonate with our audience. You will translate business strategy into culturally relevant creative thinking, craft compelling stories from complex products, and build high-level decks that influence senior decision-makers. Your responsibilities will include strategic narrative development, creative strategy and concepting, visual and art direction, collaboration and stakeholder management, and creative operations and enablement. Enjoy a range of benefits, including flexible working hours, daily lunches, and relocation assistance.

• Lead the creation of EFG’s commercial master narrative, including the general sales deck and category-specific storytelling frameworks.
• Develop campaign platforms, idea territories, and conceptual routes that integrate brands authentically into gaming culture.
• Work with Sales, Product, Partner Management, and B2B Marketing to align on strategic intent and opportunities.

• Strong visual literacy — able to shape art direction, build moodboards, and create narrative decks
• Hands-on deck-building ability (Keynote, Figma, Google Slides) — not a designer, but able to express thinking visually
• Thrives under pace; able to own multiple workstreams without losing craft or clarity
• Strong understanding of brand strategy, cultural insights, and creative problem-solving
• Comfortable presenting to senior stakeholders and navigating multi-team input
• Experience crafting big ideas, campaign platforms, and partner integration concepts
• Proven ability to turn business or product strategy into emotionally compelling creative narratives
• 5–8+ years in strategy, creative strategy, or hybrid strategic–creative roles (agency, entertainment, sport, gaming, innovation, or brand)
• We’re not looking for a traditional planner. We’re looking for a hybrid creative strategist — someone who sees the narrative, shapes the idea, and brings it to life