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Sales Development Representative (Channel Sales)
Formlabs · Somerville, United States
About The Role
Join our team as a Sales Development Representative (Channel Sales) and play a key role in building a centralized partner acquisition function from the ground up. You will be responsible for identifying high-potential partners, signing new channel agreements, and managing a global pipeline. This is a high-activity hunter role that offers the opportunity to build a critical revenue lever from scratch. You will collaborate cross-functionally with Sales, Marketing, Legal, and Ops to ensure a seamless transition from initial outreach to selling partner.
- Identifying and targeting high-potential resellers across various verticals to build and manage a global pipeline.
- Owning the entire recruitment process for resellers, from initial outreach and qualification to final agreement negotiation.
- Tracking performance, managing pipeline activity in Salesforce, and reporting progress against global coverage targets.
- 2–5 years of experience in business development, or reseller onboarding
- Proven track record in outbound, hunter-style prospecting
- Ability to work across time zones and adapt outreach to regional market dynamics
- Strong pipeline management discipline and CRM proficiency (Salesforce preferred)
- Experience working with or selling alongside resellers, distributors, or VARs
- Self-starter who can operate with ambiguity and build process where none exists
- Passion for 3D printing, manufacturing technology, or hardware sales
- Familiarity with channel program structures, partner agreements, or distribution models
- Prior experience at a high-growth startup or scale-up
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