Director of Marketing Strategy, Planning, and Operations

Join The Farmer's Dog as the Director of Marketing Strategy, Planning, and Operations. In this role, you will be the key connector across all marketing pillars, ensuring alignment on spend, priorities, and goals. You will manage the end-to-end marketing budget process, analyze cross-channel investment optimizations, and assess risk across the marketing plan. This position requires a highly quantitative mindset and experience in channel marketing analytics, strategic finance, or marketing strategy and planning. Benefits include a dog-friendly office, equity packages, healthcare, and flexible PTO.

• Own the end-to-end marketing budget process, including planning, allocation, in-year reprioritization, and reporting.
• Analyze and recommend cross-channel investment optimizations using CAC, LTV, Retention, and ROI to inform the media mix approach.
• Build the operating cadence, encompassing planning cycles, budget reviews, cross-pillar syncs, and reporting rhythms so that every marketing channel and team is oriented around the same goals and priorities.

• You’re comfortable being the person in the room who asks “does this add up,” and you bring structure to ambiguity
• You have 12+ years of experience in channel marketing analytics, strategic finance, FP&A, or marketing strategy and planning, ideally with exposure to a DTC or subscription business
• You are able to thrive in a fast-paced and ambiguous environment, naturally curious and proactive self-starter, constantly on the lookout for new opportunities and solutions
• You love dogs
• You are detail-oriented and proactive, you thrive as a self-starter and excel in managing multiple projects simultaneously
• You’re an owner, have excellent problem-solving skills and can prioritize tasks effectively, with a strong attention to detail
• You know how to spot risk early in pacing, concentration, or forecast variance, and bring structured, credible recommendations to leadership
• You have experience partnering with Finance and cross-functional leaders on budget planning, allocation, and tradeoff decisions
• You’ve built or run planning cadences and operating rhythms that keep a multi-channel or multi-team organization aligned around shared goals
• You’re deeply numbers-driven, are comfortable building financial models, budget scenarios, and forecasts, and translating them into clear recommendations for non-financial stakeholders
• You're a skilled communicator and have the ability to absorb and distill complexity into simple terms to drive decision making
• You have strong executive presence and can communicate complex tradeoffs simply and persuasively to senior stakeholders