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FU
Director of Social and Influencer
Function · United States
About The Role
Join Function, a groundbreaking health company on a mission to empower 8 billion people to live 100 healthy years. As the Director of Social and Influencer, you will lead our social media strategy, creator partnerships, and influencer programs. This is a high-impact role that directly shapes how the world sees us and drives our growth. You will have full ownership of multi-channel social growth, build and execute a performance-driven social strategy, and lead a team across social, talent, and creator partnerships.
- Responsable de la stratégie et de la croissance des réseaux sociaux de l'entreprise, en veillant à ce que la marque soit représentée de manière authentique et engageante.
- Gestion des relations avec les créateurs et les influenceurs, en identifiant et en établissant des partenariats avec des talents qui correspondent aux valeurs de la marque.
- Direction d'une équipe dédiée à la création de contenu, à la gestion des talents et aux partenariats avec les créateurs, en veillant à ce que les objectifs de l'entreprise soient atteints.
- Strong analytical instincts and fluency tying social and creator performance to growth metrics
- Experience managing creator and talent relationships
- A proven track record of meaningful channel growth and creator programs that drove real business outcomes
- A genuine cultural intelligence practice — you can explain not just what performed, but why, and what it signals about where the audience is heading
- 5+ years owning social strategy, content, and creator or influencer programs at scale — ideally spanning both functions in one role
- Experience leading and developing teams
- Deep operating experience in real time: cultural moments, news cycles, launches, live engagement
- Fast, decisive, and comfortable being accountable in public
- A builder of teams, systems, and trust with talent
- Opinionated about culture and curious about what's driving it
- Equally comfortable in strategy decks and in the comments section
- Detail-obsessed, but not precious
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