Senior SEM And Paid Media Specialist - Maternity Cover

We are Progress (Nasdaq: PRGS) - the trusted provider of software that enables our customers to develop, deploy and manage responsible, AI-powered applications and experiences with agility and ease. We’re proud to have a diverse, global team where we value the individual and enrich our culture by considering varied perspectives because we believe people power progress. Join us as a

Senior SEM & Paid Media Specialist

in our DX Demand Generation organization and help us do what we do best: propelling business forward.

We are looking for a Senior SEM & Paid Media Specialist to join our team in a maternity cover role. This is an opportunity for a growth-oriented marketer who combines deep paid media expertise with an AI-first mindset. The ideal candidate can translate business objectives into scalable acquisition strategies, leverage AI-powered capabilities to enhance campaign performance and operational efficiency, and continuously optimize audiences, creative, bidding, and measurement to drive pipeline growth, revenue impact, and long-term business success in a fast-changing technology market.

Please note that this is a maternity cover role with a duration approx. 1-2 years.

In this role, you will

Own the strategy, planning and execution of data-driven SEM and Paid Media campaigns across Google Ads, LinkedIn, Meta, Reddit, Microsoft Ads, and other relevant channels.

Translate business objectives into channel strategies, audience plans and budget allocation models.

Be responsible for in-depth analysis, optimizations, reporting and results of digital paid media campaigns.

Develop and manage strategic partnerships with premium media vendors, leveraging their capabilities, insights, and opportunities to maximize campaign performance and business impact

Design, execute, and evaluate A/B tests across audiences, messaging, creative assets, landing pages and user experiences.

Maintain ownership of campaign budgets and ensure efficient allocation of investment across regions, products, and channels.

Partner closely with Product Marketing, Strategic Awareness, Digital Analytics, Web and

Design teams to maximize campaign impact and business results.

Present performance insights, recommendations, and business impact to stakeholders and leadership.

Stay current on platform innovations, industry trends, and emerging technologies, including AI-powered capabilities, to improve performance and efficiency.

Leverage AI across the paid media lifecycle to enhance campaign performance and operational efficiency, from audience research and creative testing to budget optimization, reporting automation, and data-driven decision-making, while applying strong human judgment, data validation, and business accountability.

Your background

Proven track record of driving growth through large volume and high-budget SEM, premium media buying, Google Ads and paid social media campaigns

4+ years of digital marketing experience and 3+ years of deep, hands-on digital paid media marketing experience

Experience with Google Ads, Meta, LinkedIn and premium media buying is a must

Intermediate to advanced knowledge of Google Analytics (GA4)

Experience marketing B2B software, SaaS, technology products, or developer-focused solutions is highly desirable.

Experience working with Salesforce

Curiosity, ownership mindset, self-drive and attention to detail

Ability to thrive in a fast-paced, evolving environment, demonstrating agility and adaptability in responding to changing business priorities, market conditions, and growth opportunities.

What we offer in return is the opportunity to elevate your game and to also enjoy

Compensation

Generous remuneration package

Employee Stock Purchase Plan Enrollment

Vacation, Family, and Health

30 days paid annual vacation
An extra day off for your birthday
2 additional days off for volunteering
Premium healthcare and dental care coverage
Additional pension insurance
Well-equipped gym on-site with CrossFit equipment and a climbing wall
Co-funded Multisport card
Flexible working hours and generous work-from-home allowance
Free underground parking with a designated space for bikes and electric scooters
And most importantly a great company culture with wonderful colleagues to learn from and collaborate with!
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