Outbound Specialist

About Wildnet Technologies:
Wildnet Technologies is an award-winning White Label Digital Marketing and IT Services with a track record of helping businesses and Google Partner Agencies achieve their goals. We offer a comprehensive range of high-quality Digital Marketing Services and On-Demand Technology Resources. With over 12,000 successful projects delivered to date, our team of 300+ professionals is headquartered in India and serves clients in the United States, Canada, Australia, and the United Kingdom. Our expertise includes SEO, Paid Search, Paid Social Services, programmatic advertising, and more.

About the Role

We are looking for an
Outreach Specialist
to drive B2B outbound growth across the US market. You will identify and research technology decision-makers, create highly personalized outreach campaigns, and convert prospects into qualified meetings for our senior sales team.
Our ideal prospects include
CTOs, VPs of Engineering, Product Leaders, and other technology decision-makers
. This role is focused on
research-driven, insight-led outreach rather than high-volume templated messaging
.

Key Responsibilities

Build and execute multi-touch
email and LinkedIn outreach campaigns
across assigned US territories.
Research and qualify target accounts using
firmographic, technographic, and buying/trigger signals
.
Create personalized, insight-driven messages tailored to senior technology decision-makers.
A/B test
subject lines, messaging, offers, and outreach cadence
to improve response rates.
Manage follow-ups across
email, LinkedIn, and phone
, ensuring no qualified lead is dropped.
Identify and qualify prospects based on the company's
Ideal Customer Profile (ICP)
.
Book qualified meetings for the senior sales team and coordinate calendars across US time zones.
Prepare concise
pre-meeting briefs
covering prospect background, pain points, and conversation opportunities.
Maintain accurate lead and activity records in the
CRM
.
Track and report weekly on outreach activity, responses, meetings booked, and sourced pipeline.
Continuously improve outreach strategies based on campaign performance and prospect feedback.
Success Metrics
8–12 qualified meetings per month
80%+ meeting show rate
5%+ positive email reply rate
250–350 personalized touches per week
Achievement of quarterly
sourced pipeline targets

Requirements

2+ years of experience
in B2B outbound sales, lead generation, SDR, BDR, or outreach roles.
Experience in
IT services, SaaS, technology consulting, or a similar B2B environment
is preferred.
Proven track record of
self-sourcing qualified meetings
, with measurable results.
Hands-on experience managing outbound campaigns from
prospect research and list building through meeting booking
.
Excellent written English with the ability to capture a senior decision-maker's attention in concise messaging.
Strong verbal communication skills and confidence speaking with
US-based stakeholders
.
Working knowledge of CRM platforms such as
HubSpot, Salesforce, or Zoho
.
Experience with outreach and prospecting tools such as
Apollo, LinkedIn Sales Navigator, Smartlead, Instantly
, or similar platforms.
Comfortable working
US-aligned hours
.

Preferred Qualifications

Experience with
cold calling into the US market
.
Experience selling or prospecting for
AI/GenAI, custom software, cloud, or Salesforce services
.
Familiarity with
Clay, PhantomBuster, n8n
, or AI-assisted research and automation workflows.
Exposure to
Account-Based Marketing (ABM)
.
Experience generating pipeline through
industry conferences, events, or travel-based sales initiatives
.