Outbound Specialist

About Wildnet Technologies

Wildnet Technologies is an award-winning White Label Digital Marketing and IT Services with a track record of helping businesses and Google Partner Agencies achieve their goals. We offer a comprehensive range of high-quality Digital Marketing Services and On-Demand Technology Resources. With over 12,000 successful projects delivered to date, our team of 300+ professionals is headquartered in India and serves clients in the United States, Canada, Australia, and the United Kingdom. Our expertise includes SEO, Paid Search, Paid Social Services, programmatic advertising, and more.

About the Role

We are looking for an

Outreach Specialist

to drive B2B outbound growth across the US market. You will identify and research technology decision-makers, create highly personalized outreach campaigns, and convert prospects into qualified meetings for our senior sales team.

Our ideal prospects include

CTOs, VPs of Engineering, Product Leaders, and other technology decision-makers

. This role is focused on

research-driven, insight-led outreach rather than high-volume templated messaging

.

Key Responsibilities

• Build and execute multi-touch
• email and LinkedIn outreach campaigns
• across assigned US territories.
• Research and qualify target accounts using
• firmographic, technographic, and buying/trigger signals
• .
• Create personalized, insight-driven messages tailored to senior technology decision-makers.
• A/B test
• subject lines, messaging, offers, and outreach cadence
• to improve response rates.
• Manage follow-ups across
• email, LinkedIn, and phone
• , ensuring no qualified lead is dropped.
• Identify and qualify prospects based on the company's

Ideal Customer Profile (ICP)

• .
• Book qualified meetings for the senior sales team and coordinate calendars across US time zones.
• Prepare concise
• pre-meeting briefs
• covering prospect background, pain points, and conversation opportunities.
• Maintain accurate lead and activity records in the

CRM

• .
• Track and report weekly on outreach activity, responses, meetings booked, and sourced pipeline.
• Continuously improve outreach strategies based on campaign performance and prospect feedback.

Success Metrics

• 8–12 qualified meetings per month
• 80%+ meeting show rate
• 5%+ positive email reply rate
• 250–350 personalized touches per week
• Achievement of quarterly
• sourced pipeline targets

Requirements

• 2+ years of experience
• in B2B outbound sales, lead generation, SDR, BDR, or outreach roles.

Experience in

• IT services, SaaS, technology consulting, or a similar B2B environment
• is preferred.
• Proven track record of
• self-sourcing qualified meetings
• , with measurable results.
• Hands-on experience managing outbound campaigns from
• prospect research and list building through meeting booking
• .
• Excellent written English with the ability to capture a senior decision-maker's attention in concise messaging.
• Strong verbal communication skills and confidence speaking with
• US-based stakeholders
• .
• Working knowledge of CRM platforms such as

HubSpot, Salesforce, or Zoho

• .
• Experience with outreach and prospecting tools such as

Apollo, LinkedIn Sales Navigator, Smartlead, Instantly

• , or similar platforms.
• Comfortable working
• US-aligned hours
• .

Preferred Qualifications

Experience with

• cold calling into the US market
• .
• Experience selling or prospecting for
• AI/GenAI, custom software, cloud, or Salesforce services
• .

Familiarity with

• Clay, PhantomBuster, n8n
• , or AI-assisted research and automation workflows.

Exposure to

Account-Based Marketing (ABM)

• .
• Experience generating pipeline through
• industry conferences, events, or travel-based sales initiatives
• .