Manager - Online Marketing

About the Role

We are looking for an experienced

Digital Marketing Manager

who can drive digital growth across

SEO, Content, SMO and Marketing Strategy

• .
• The ideal candidate should be strategic, data-driven and hands-on, with the ability to
• audit existing marketing activities, identify growth opportunities, create a clear roadmap and drive execution with cross-functional teams
• .

Key Responsibilities

1. Digital Marketing Strategy

• Develop and execute the overall digital marketing strategy aligned with business and lead-generation goals.
• Identify new growth opportunities across channels, markets and customer segments.
• Build monthly/quarterly marketing priorities and track performance against KPIs.

1. SEO & Organic Growth

Own SEO strategy across

Technical SEO, On-Page, Content, Off-Page, AEO and GEO

• .
• Conduct regular SEO audits and identify ranking, traffic and lead-generation opportunities.
• Develop strategies around commercial keywords, service pages, use cases, competitors and search intent.
• Track organic performance using

GA4, Google Search Console, Ahrefs/Semrush

.

1. Content Audit & Strategy

Audit existing content and identify what to

Keep, Improve, Consolidate or Remove

• .
• Identify content gaps and opportunities based on ICP, competitors and search demand.
• Develop content strategies for
• blogs, landing pages, case studies, reports, lead magnets and comparison/use-case content
• .
• Ensure content supports both SEO and lead generation.

1. SMO & Organic Distribution

Develop social media and organic distribution strategy, especially for

LinkedIn and YouTube

• .
• Identify content themes and formats that build brand authority and generate demand.
• Work with the content/social team to maximize content reach and engagement.

1. Analytics & Lead Generation

Monitor

• Traffic → MQL → SQL → Pipeline
• performance.
• Identify opportunities to improve conversion rates and lead quality.
• Analyze competitors, channels and campaign performance to identify growth opportunities.
• Prepare regular marketing performance reports and actionable recommendations.

1. Team & Execution

• Work closely with
• SEO, Content, SMO, PPC, Design, Development and Sales teams
• .
• Set priorities, review execution and ensure timely delivery.
• Mentor and guide junior/mid-level marketing team members.

Required Experience

• 10–14 years of experience in Digital Marketing
• , preferably B2B, SaaS, IT Services or Technology.
• Strong expertise in
• SEO + Content + SMO + Digital Marketing Strategy
• .
• Strong understanding of
• Technical SEO, AEO, GEO, Content Marketing and Organic Growth
• .

Experience with

GA4, Google Search Console, Ahrefs/Semrush

• .
• Strong analytical, strategic and communication skills.
• Proven experience in
• lead generation and B2B marketing
• .
• Ability to work hands-on while also leading teams and driving strategy.