Growth Marketing Manager

About the Position
Role:
Marketing Manager
Designation:
Senior Executive / Manager – Marketing
Experience:
4–8 Years
Location:
Gurgaon (On-Site – 5 Days)
Education:
Tier 1 Bachelor's degree & MBA preferred
Industry Type:
Technology / B2B SaaS / AI-driven platforms
Functional Area:
Marketing / Growth / Product Marketing
About <Salescode.ai>
<https://salescode.ai/company/about-us>
<SalesCode.ai> is an AI-native route-to-market platform for CPG and FMCG companies, founded by Ex Coke leaders and led by bussiness and Technology experts in GenAI, sales & enterprise technology.
What We Do
Large CPG companies lose 12–35% of sales daily due to inherent human inefficiencies and store-level execution gaps. Even a 1–2% improvement can drive millions of dollars in incremental revenue. Our mission is to exponentially augment sales teams' competency and intelligence using AI, enabling execution at a speed and scale impossible through human effort alone. With our AI platform, we are leading key transformations in CPG sales.
Roles & Responsibilities

1. Go-to-Market Strategy & Product Marketing

• Develop and execute positioning and messaging for AI Supervisor and E-B2B platforms
• Create product marketing collateral, case studies, and solution briefs
• Support product launches and feature releases with coordinated marketing campaigns
• Define target buyer personas and competitive differentiation strategy

Roles & Responsibilities

1. Go-to-Market Strategy & Product Marketing

• Develop and execute positioning and messaging for AI Supervisor and E-B2B platforms
• Create product marketing collateral, case studies, and solution briefs
• Support product launches and feature releases with coordinated marketing campaigns
• Define target buyer personas and competitive differentiation strategy.

2. Demand Generation & Lead Management

• Design and execute integrated campaigns to drive qualified leads and pipeline
• Manage marketing channels including email, paid digital, LinkedIn, and webinars
• Collaborate with Sales on lead quality, scoring, and nurturing workflows
• Track and optimize marketing metrics to improve cost-per-lead and conversion rates

3. Content Marketing & Thought Leadership

• Develop content strategy that positions <Salescode.ai> as a leader in AI-driven sales transformation
• Create blog posts, whitepapers, webinars, and video content
• Build and maintain marketing calendar aligned with product roadmap and sales cycles
• Support executive thought leadership and speaking opportunities

4. Brand & Marketing Communications

• Maintain brand consistency across all marketing channels and touchpoints
• Manage website content, product pages, and digital assets
• Develop campaigns for key markets and customer segments
• Create internal communications to align organization with marketing initiatives

5. Analytics & Performance Management

• Establish marketing dashboards and KPIs; report on campaign performance
• Conduct A/B testing and optimization across marketing channels
• Provide insights on market trends, customer feedback, and competitive landscape
• Present monthly marketing performance metrics and recommendations to leadership

6. Cross-Functional Collaboration

• Partner with Product, Sales, and Customer Success teams on go-to-market initiatives
• Support enterprise customer wins with marketing enablement and case study development
• Work with Sales leadership on account-based marketing (ABM) strategies for top prospects
• Collaborate with international teams to adapt campaigns for regional markets

Desired Candidate Profile
Experience: 4+ years in:

• B2B SaaS / Technology marketing
• Product Marketing or Growth Marketing roles
• Demand generation and lead management
• Enterprise software or AI/analytics platforms (preferred)
• Startup or high-growth company environment (preferred)

Preferred Background:

• Exposure to CPG, sales, or business operations space
• Experience working with global accounts or in international markets
• Marketing in highly technical/complex product environments

Core Skills
•
Strategic Thinking:
Ability to develop and communicate clear go-to-market strategies
•
Product Knowledge:
Quick learner of technical concepts; ability to translate features into customer benefits
•
Campaign Execution:
End-to-end campaign management across multiple channels
•
Data-Driven:
Comfort with marketing analytics, dashboards, and ROI measurement
•
Communication:
Excellent written and verbal communication with both technical and non- technical audiences
•
Project Management:
Strong organizational skills with ability to manage multiple workstreams
•
Collaboration:
Ability to work effectively across cross-functional teams and influence without authority
Mindset & Behavioural Fit (Critical for Success)
•
Ownership Mentality:
Takes accountability for marketing outcomes and pipeline contribution
•
Bias for Action:
Executes quickly, tests constantly, and learns from results
•
Customer Obsession:
Genuinely understands customer pain points and feedback
•
Adaptability:
Thrives in a fast-paced, ambiguous startup environment
•
Storytelling:
Can distill complex AI/sales concepts into compelling narratives
•
Intellectual Curiosity:
Stays informed on industry trends, competitor moves, and best practices