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Senior Manager - Sales Development - US
Keka Technologies Pvt. Ltd · Bengaluru, KA, India
About The Role
About Keka
- Keka is India's fastest-growing HRMS and payroll platform, trusted by 10,000+ businesses. Keka offers a modern,
- employee-first HR platform covering HRIS, payroll, attendance, performance, recruitment, and engagement.
- As we scale our US business, we are building a high-performing Sales Development team focused on creating a strong
- and predictable pipeline.
Role Overview
- As Senior Manager – US Region, you will lead Keka's US SDR team and own outbound pipeline generation. You will drive
- prospecting strategy, coach the team, improve conversion, and partner closely with Account Executives, Marketing,
- and Sales Leadership to build a consistent pipeline of qualified opportunities.
Pipeline & Outbound Strategy
- Own team targets for qualified meetings, opportunities, and pipeline contribution.
- Build and execute outbound strategies across priority accounts, segments, and buyer personas.
- Drive multi-channel prospecting through cold calling, email, and LinkedIn.
- Track funnel metrics and continuously improve connect, meeting, and conversion rates.
- Lead strategic prospecting initiatives for high-value accounts.
Team Leadership
- Manage, coach, and develop a team of US BDRs.
- Set clear goals and drive accountability against activity and pipeline targets.
- Conduct regular call reviews, role plays, pipeline reviews, and performance coaching.
- Identify skill gaps and build development plans for team members.
- Support hiring, onboarding, and ramp-up of new BDRs.
Sales & Cross-Functional Collaboration
- Partner with Account Executives on ICP, target accounts, qualification, and opportunity handoffs.
- Collaborate with Marketing on campaigns, events, intent signals, and outbound programs.
- Work with Sales Leadership and RevOps on territory planning, reporting, forecasting, and process improvements.
- Provide market feedback on buyer needs, objections, competitors, and messaging.
Process & Performance
- Build and improve outbound playbooks, cadences, messaging, and prospecting processes.
- Maintain strong CRM hygiene and reporting discipline.
- Use data to identify funnel gaps and improve team productivity.
- Build a culture of ownership, performance, and continuous improvement.
Qualifications & Skills
- 8–12 years of experience in B2B sales development, inside sales, or outbound sales.
- Strong experience in US market outbound sales and cold calling.
- Proven experience leading and coaching BDR/SDR teams
- Track record of consistently achieving pipeline and meeting targets.
- Experience in B2B SaaS, HR Tech, Payroll, or Enterprise Technology preferred.
- Strong understanding of US buyer personas and outbound sales methodologies.
- Excellent communication, coaching, analytical, and stakeholder management skills.
- Hands-on experience with CRM and sales engagement tools such as Salesforce/HubSpot, Outreach, Salesloft,
- Apollo, and LinkedIn Sales Navigator.
- Comfortable working in US time zones / aligned working hours.
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