Retention & Google Ads Executive

About BabyOrgano

BabyOrgano is a growing D2C brand focused on safe, natural, and effective products for babies, kids, and families. We are looking for a

Retention & Google Ads Executive

who can drive both customer retention and paid growth.

Key Responsibilities

• Plan and execute
• customer retention and lifecycle marketing campaigns
• across WhatsApp, Email, SMS, Push Notifications, etc.
• Develop campaigns for
• repeat purchases, reactivation, cross-sell, upsell, abandoned carts, and customer engagement
• .
• Manage customer segmentation and personalized communication based on customer behavior and purchase history.
• Plan, execute, and optimize
• Google Ads campaigns
• including Search, Shopping, Performance Max, Display, and Remarketing.
• Monitor and optimize campaigns based on
• ROAS, CAC, CPA, CTR, CPC, Conversion Rate, and Revenue
• .
• Conduct keyword research, audience analysis, ad-copy testing, and campaign optimization.
• Identify opportunities to improve
• customer retention, CLTV, repeat purchase rate, and overall marketing ROI
• .
• Track campaign performance and prepare regular reports with actionable insights.
• Work closely with
• Creative, E-commerce, Performance Marketing, Content, and Customer Support teams
• .
• Continuously test new campaigns, audiences, offers, creatives, and customer journeys.

Requirements

2–4 years of experience in

D2C / E-commerce / FMCG / Consumer Brands

• .
• Hands-on experience in

Google Ads and Performance Marketing

• .
• Good understanding of

Google Search, Shopping, Performance Max, and Remarketing

.

Experience with

CRM / Retention Marketing

• and customer lifecycle campaigns.
• Strong understanding of
• ROAS, CAC, CPA, CTR, CPC, CVR, AOV, and CLTV
• .
• Experience with WhatsApp, Email, SMS, Push Notifications, or CRM platforms is preferred.
• Strong analytical, communication, and problem-solving skills.
• Data-driven mindset with strong ownership and execution ability.

Good to Have

Experience with

GA4, Google Merchant Center, Shopify

• , or CRM platforms such as Klaviyo, MoEngage, WebEngage, CleverTap, Interakt, etc.
• Basic understanding of Meta Ads and D2C marketing funnels.