Senior B2B Performance Marketing Specialist

We are looking for an experienced B2B Performance Marketing Senior Specialist with 6+ years of experience running and optimizing digital campaigns across global markets. The ideal candidate combines strong media buying, conversion tracking, analytics, CRM, and email marketing experience, with a solid understanding of complex B2B environments.

Key Responsibilities

• Plan, manage, and optimize paid awareness and lead generation campaigns across multi-channels / Google Ads, LinkedIn Ads, and other relevant channels.
• Improve campaign performance based on lead quality, conversion rates, pipeline, revenue, and ROI.
• Audit and optimize conversion tracking using Google Tag Manager, GA4, Enhanced Conversions, and data layers.
• Connect advertising data with CRM data to improve attribution, targeting, and campaign optimization.
• Build and analyze campaign reports using GA4, Looker Studio, CRM platforms, and advertising platforms.
• Support B2B email marketing campaigns, including nurturing, retargeting, reactivation, and campaign follow-up.
• Use first-party and CRM data to improve audience targeting and conversion quality.
• Stay up to date with new advertising technologies, AI tools, and digital marketing trends.