Head of Marketing at Clera — Berlin, Germany

About The Role

ABOUT THE ROLE

This is a founding marketing hire at a fast-growing, seed-funded AI voice platform in the B2C SaaS space. You will own marketing end-to-end, from strategy and budget through to hands-on execution, and play a central role in fuelling pipeline and driving international expansion into the UK and US.

WHAT YOU'LL DO

Own the full marketing function with strategic, operational, and budget responsibility.
Define positioning, storytelling, and content that make a technical product clear, memorable, and conversion-focused.
Set strategy, priorities, and KPIs across channels, reporting on pipeline impact.
Build and run an AI-first growth playbook to scale inbound across organic and paid channels.
Plan and execute go-to-market launches for new segments and markets, including UK and US expansion.
Hire and grow a high-performing marketing team while staying operationally hands-on.
Continuously test new channels and use experiments and data to drive decisions.

WHAT WE'RE LOOKING FOR

4 or more years in growth or marketing with end-to-end functional ownership and meaningful budget responsibility, ideally at an early-stage or high-growth company.
Proven ability to translate technical products into compelling positioning and storytelling.
Strong track record building repeatable growth playbooks across organic and paid channels.
Data-driven mindset with hands-on experience running experiments and tracking KPIs tied to pipeline.
Deep familiarity with AI and automation tools applied to marketing execution and inbound growth.
Experience building and leading marketing teams while remaining operationally involved.
Experience launching into new segments or international markets.
Background from a strong academic institution, with early career experience in consulting or a comparable high-calibre environment.
Native German proficiency and fluent professional English, both required.