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B2B HubSpot Coordinator
mypurplesales · Johannesburg, Gauteng, South Africa
About The Role
About The Role
We’re hiring a B2B HubSpot Coordinator to build and run the technical engine behind outbound and pipeline generation. This role is highly execution-focused: you will build prospect lists, implement and administer HubSpot instances, maintain deliverability infrastructure (SPF/DKIM/DMARC), build automations, and continuously optimize performance based on data .
If you enjoy solving operational problems, building clean systems, and improving results through structured iteration, you’ll do well here.
Core Responsibilities
- List Building, Data Operations & Targeting
- Build and maintain high-quality prospect lists using tools like Apollo, Clay, and other data sources.
- Clean, dedupe, validate, and format lead data for outreach and CRM imports.
- Enrich contacts/companies with required fields (titles, seniority, industry, employee count, location, domain, etc.).
- Apply suppression rules to avoid duplicates, existing customers, bad-fit accounts, and deliverability risks.
- HubSpot Implementation & CRM Administration
- Set up and manage HubSpot CRM structure:
- Pipelines, stages, lifecycle logic, properties, views, and object structure (contacts/companies/deals).
- Build and configure dashboards and reports.
- Configure automations using HubSpot workflows :
- Lead routing, task creation, SLAs, status updates, deal creation rules, follow-up logic, and internal notifications.
- Ensure clean data mapping between outbound tools and HubSpot:
- Imports, field mapping, naming conventions, and standardization.
- Maintain CRM hygiene and operational consistency (data quality, dedupe rules, process adherence).
- Deliverability & Email Infrastructure
- Set up and maintain outbound email infrastructure:
- Sending domains, inboxes, warm-up, DNS records ( SPF, DKIM, DMARC ).
- Troubleshoot issues fast and implement remediation (list cleanup, domain changes, throttling, copy adjustments).
- Analytics, Reporting & Continuous Improvement
- Track performance and operational KPIs: deliverability, reply rates, positive reply rates, meeting rates, and conversion into pipeline stages.
- Analyze results weekly and implement structured improvements (targeting, messaging, sequencing, volume, routing).
- Maintain documentation: SOPs, checklists, configuration notes, and repeatable playbooks.
What We’re Looking For
Must-Have Technical Skills
- Strong HubSpot experience (setup/admin mindset): pipelines, properties, workflows/automation, imports, reporting basics.
- Experience with HubSpot integrations (email tools, calling tools, enrichment tools)
- Hands-on experience with outbound tooling such as Apollo, Clay, Instantly / Smartlead / similar .
- Solid deliverability fundamentals: SPF / DKIM / DMARC , domain warm-up, sending best practices.
- Strong spreadsheet ability (Sheets/Excel): cleaning, transformation, QA, dedupe logic.
- Comfort working across multiple tools and keeping systems clean and aligned.
Must-Have Traits
- HubSpot Certifications: Must be HubSpot certified or have 2+ years of experience implementing HubSpot.
- Technical and detail-driven: you don’t ship broken variables or messy CRM data.
- Process-oriented: you build repeatable systems, not one-off fixes.
- Self-managed: you can run multiple implementations/campaigns without constant supervision.
- Clear communicator: you can explain what changed, why, and what happens next.
Nice-To-Have
- Experience building SOPs and standard operating templates for scale.
- Familiarity with B2B lead gen agencies or multi-client environments.
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