GTM Associate

Our MissionPrivate markets shape which companies get built and how innovation scales - yet origination still runs on manual workflows and fragmented tools. Raylu is the AI origination engine for private markets, so every investor can see more of the market, qualify faster, and move first.We’re not building generic AI. Raylu is purpose-built for Growth Equity and PE - already powering sourcing for leading funds with:Real-time market maps aligned to your thesisStandardized, enriched company signals and benchmarkDeep contextual research on emerging companiesAutomated, fund-voice outreach to founders and execsAbout the RoleThe GTM Associate is Raylu's on-ramp into enterprise sales, where you learn the craft from inside real deals with leading private-markets funds. This is an outbound-first role: you'll open doors at the funds we most want to work with, then stay close to those deals as they move - sitting in on discovery, contributing to strategy, and learning what it takes to close. You'll report directly to our Head of Sales and work shoulder to shoulder with our AEs, product, and leadership. Because we're early, you won't just run the outbound motion, you'll help build it: the messaging, the plays, the qualification criteria, and the playbook the next hires learn from.What You Will OwnStrategic outbound into named institutional investors: research-led, multi-threaded prospecting across growth equity and private equity funds with messaging sharp enough for a Managing Director's inboxYour number: own a qualified-meeting and pipeline target across email, LinkedIn, and warm intros and consistently beat itCampaigns that convert: design targeted outbound plays by strategy, fund size, thesis, or trigger event; test subject lines, personas, and timing; double down on what worksDeal strategy: map stakeholders and qualify leads through a proven sales methodology; identify the pain that moves deals forward and hand AEs opportunities that are set up to closeProduct mastery: know Raylu well so you can speak credibly to how a fund would actually use itEvents: support Raylu's presence at industry conferences, dinners, and roundtables - pre-event outreach, on-the-ground meetings, post-event follow-throughClean handoffs: pristine CRM hygiene, sharp discovery notes, and context that travels with the dealTight GTM feedback loop: turn what you hear from partners and MDs into ICP refinement, messaging, and product insightBuild, don't just execute: codify what works into outbound messaging, qualification criteria, and playbooks - the foundations of Raylu's sales engineWhat You Will Need0-3 years of experience; SDR/BDR, client-facing sales, or a finance-adjacent background (banking, PE, consulting, fintech) all workExceptional writing: crisp, specific, research-backed outreach that earns 30 seconds of a Managing Director's attentionComfort with high-volume, high-quality outbound - you know the difference between activity and progressAbility to learn a complex product fast and explain it simply to a sophisticated audienceFluency (or fast fluency) in modern sales tooling: CRM, sequencing, enrichment, and AI-assisted researchGenuine curiosity about private markets - how investors source, diligence, and win deals - and about AIOrganized enough to run many senior conversations in parallel without dropping a threadCoachable and comfortable moving without perfect informationCompetitive drive, resilience, and clear ambition to earn a quota-carrying seatBonusExposure to PE/VC/LPs, investment banking, or capital-markets teams - as a seller, operator, or prior careerFamiliarity with LLMs and how AI is changing research and outreach workflowsPrior success building outbound campaigns or running event programs from scratchWho You AreOwner's mindset: autonomous, accountable, and relentless about outcomesHigh-velocity: you generate pipeline, keep momentum, and don't wait for permissionCurious and technical: you learn fast, ask great questions, and simplify complexityAmbitious and resilient: you like the hard problems and win through preparationA builder: you get energized creating something from scratch and want to shape the team, not just join itKind and collaborative: you elevate the room and make teams betterWhy Join Raylu?Real traction: selling into leading private-markets funds; clear, referenceable outcomesTalent density: small, senior, mission-obsessed team - big scope, zero bureaucracySpeed: ship fast with direct lines to product, data, and leadershipA real path: this role is built to grow into AE, GTM strategy, or RevOps as Raylu scalesCategory moment: AI is rewiring origination; Raylu is the platform built for itCompensation & Benefits$70K–$90K base | $120K–$140K OTE + meaningful equityDaily paid lunches; wellness + Citi Bike benefitsHealth, dental, and vision insurance401(k) with 3% automatic contribution (no vesting)High-performance in-office culture in Midtown Manhattan (Mon–Fri)Unlimited PTO