Agency Director

WE ARE HIRING AN AGENCY DIRECTOR

Ever opened a new bank account and got a weekend away? Spent on fashion and received a personal styling session? Picked up groceries and walked away with cinema tickets?

If so, you’ve probably experienced a TLC Worldwide campaign - without even knowing it.

At TLC, we help the world’s biggest brands drive customer acquisition, loyalty and engagement with emotionally engaging, experience-led rewards. From global banks to high street retailers, our programs are designed shift behaviour, boost ROI and build genuine brand love – at the fraction of the cost of discounting and cash offers. Backed by COSMOS, our all-in-one program platform, we deliver personalised campaigns at scale with live data, smart insights, and seamless customer journeys.

We’ve spent 30 years mastering what moves customers; combining deep consumer insight, a global network of 100,000+ rewards, and a unique ability to drive measurable ROI for brands.

We’re 400+ people strong, across 15 global hubs. A collective of marketers, creatives and strategists who care about doing great work - and having fun while we do it. We celebrate bold thinking, empower growth, and champion the kind of culture that helps people thrive.

Here are a few things that we've got to offer

• Dynamic & collaborative team in a creative environment with exposure to global clients & colleagues - Check out our clients
• Weekly webinars to support your development through our People Academy
• Annual TLC Wellness Week and programmes throughout the year
• TLC Culture Club - including seasonal social events, tasty lunches & more
• TLC Gives Back - volunteering opportunities, including off site visits and volunteering leave
• TLC Rise - supporting and empowering women into leadership roles
• 'Frankies' - Our very own awards ceremony where we walk down the TLC red carpet in our best outfits
• TLC Owner's Club - Everyone that is part of the TLC experience contributes to our success, which is why we all own a piece of TLC as part of our share holder scheme

This is not a traditional agency leadership role.

It's a role for someone who understands the art and science of winning business. Someone who can identify the real opportunity behind a client brief, shape compelling strategic solutions, inspire a team to produce world-class work and, most importantly, close the deal.

As Agency Director, you will be responsible for helping TLC convert strategic opportunities into high-value client partnerships.

You'll collaborate with Business Development, Strategy, Creative, Marketing and Operations to ensure we're selling complete solutions, not standalone rewards.

That means helping clients solve commercial challenges through a combination of

• Customer insight
• Strategic thinking
• Creative campaigns
• Reward experiences
• Digital journeys
• Data and evaluation
• Measurable ROI

• You'll bring agency discipline, creativity and commercial expertise to every stage of the process, from initial opportunity through to pitch, proposal and programme delivery.
• You'll challenge thinking, raise standards and help us create a culture where every proposal is insight-led, strategically sound and impossible to ignore.

What you'll be doing

Driving Excellence

• Shape and elevate the quality of TLC's strategic and creative output.
• Establish best-practice agency processes from briefing through to pitch and delivery.
• Ensure all client solutions are insight-led, commercially compelling and measurable.
• Champion world-class proposal development and presentation standards.
• Help teams identify the real client challenge behind every brief.

Winning New Business

• Partner closely with the Business Development team to convert opportunities into revenue.
• Support and lead client pitches, presentations and strategic workshops.
• Help transform reward opportunities into fully integrated campaign solutions.
• Improve win rates through stronger storytelling, strategy and commercial positioning.
• Bring confidence, gravitas and authority to high-value client conversations.

Building Client Partnerships

• Develop trusted relationships with senior client stakeholders.
• Act as a strategic advisor rather than a supplier.
• Challenge client thinking where appropriate and add value through expertise.
• Identify growth opportunities within existing accounts.
• Drive repeat business and increased client investment.

Leading Teams & Raising Standards

• Coach, mentor and develop teams across Strategy, Creative and Business Development.
• Raise the bar for thinking, presentation skills and commercial effectiveness.
• Foster a culture of curiosity, collaboration and continuous improvement.
• Create greater alignment between Sales, Operations and Client Services teams.
• Inspire teams to consistently produce award-worthy work.

Embedding Insight & Measurement

• Establish a culture of research-led consumer and customer insight.
• Ensure campaigns are built upon clear behavioural objectives.
• Help clients define meaningful success measures.
• Champion evaluation, learning and ROI measurement.
• Work closely with TLC's data and COSMOS teams to unlock greater value from insight and analytics.

Who we're looking for

• Senior leadership experience within a respected marketing, advertising, CRM, loyalty, promotional or integrated agency.
• Previous experience as an Account Director, Client Services Director, Agency Director or equivalent.
• Proven track record of selling integrated campaigns rather than standalone products or services.
• Extensive pitch leadership experience with a strong win record.
• Experience managing and developing high-performing teams.
• Strong strategic and commercial capability.
• Ability to engage and influence senior client stakeholders and decision-makers.

You'll Stand Out If You...

• Are known as someone who wins business.
• Can confidently challenge client briefs and improve them.
• Understand customer behaviour and what drives action.
• Have a portfolio of strong client relationships and industry contacts.
• Know the difference between presenting and selling.
• Have built campaigns that delivered measurable commercial results.
• Bring creativity, commerciality and credibility in equal measure.

• Being a people-led business, we hire upon values and believe that our people are what make the beloved TLC culture so unique.
• At TLC we aim to create a ‘world within the world’ that is free from prejudice, bias and inequity.
• A world where diversity is valued and celebrated, and where we work hard to ensure all our wonderful people are given equal opportunity to succeed.
• If you're excited by everything we've told you, then it's time to apply!