Performance Marketer | Dating

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Performance Marketer | Dating based in Netherlands.

This role offers the opportunity to drive performance marketing for dating products across highly competitive international <markets.You> will own paid acquisition across channels such as Meta Ads, Google Ads, TikTok Ads, and other traffic sources.The position combines campaign execution, funnel strategy, creative development, analytics, and continuous <optimization.You> will use performance data to make informed decisions, improve acquisition efficiency, and deliver against clear KPIs.Working within a small, high-performing team, you will have significant autonomy and direct influence over business <results.You> will also analyze markets and competitors, develop new acquisition approaches, and help shape landing pages and conversion journeys.The role is well suited to a structured, data-driven marketer who thrives on ownership, measurable outcomes, and continuous experimentation.

Accountabilities

• Drive paid acquisition for dating products through Meta Ads, Google Ads, TikTok Ads, and other relevant traffic sources.
• Plan, build, manage, and optimize campaigns based on clearly defined performance KPIs and business objectives.
• Create advertising concepts and creatives independently, while collaborating with creative specialists when needed.
• Analyze campaign performance and use tracking and analytics platforms such as RedTrack or Voluum to identify opportunities and make data-driven optimizations.
• Research markets and competitors to identify emerging opportunities, new approaches, and ways to improve campaign performance.
• Develop concepts and detailed briefs for new landing pages that support acquisition and conversion goals.
• Build and optimize both simple and complex full-funnel marketing journeys.
• Monitor performance at both strategic and granular levels, balancing the broader acquisition strategy with day-to-day campaign details.
• Clearly communicate performance insights, recommendations, and decisions using measurable results and relevant data.

Requirements

• 2+ years of hands-on experience in performance marketing, with practical experience using Meta Ads, Google Ads, TikTok Ads, or other paid traffic sources.
• Proven expertise in building and optimizing full-funnel marketing campaigns.
• Experience working with marketing analytics and tracking platforms such as RedTrack, Voluum, or comparable tools.
• Strong analytical abilities, with the capacity to support decisions and recommendations through data, performance metrics, and measurable evidence.
• A proven record of strong professional results supported by specific performance metrics and achievements.
• Highly structured and systematic approach, with the ability to understand the bigger picture while effectively managing operational details.
• Strong understanding of paid acquisition, campaign optimization, conversion funnels, and performance measurement.
• Fluent Ukrainian language skills.
• English proficiency at B1 level or above, sufficient for working with marketing content, documentation, and funnel-building activities.
• Previous experience in the dating industry is a strong advantage.

Benefits

• High fixed compensation with performance-based bonuses.
• Paid vacation and unlimited paid sick leave, with performance and impact prioritized over physical presence.
• A high-performing team environment designed to support professional growth and meaningful individual contribution.
• Full technical equipment to support productive remote work.
• Home-office setup support after the probationary period or coworking space reimbursement.
• Full-time remote work arrangement.