Marketing Science, Analyst

Role

The Marketing Science, Analyst is an implementation-focused role responsible for supporting website analytics and digital measurement initiatives across a newly launched implementation project. Unlike traditional Marketing Science positions centered around media analytics, reporting, or campaign optimization, this role focuses specifically on the technical implementation of analytics and tracking solutions within websites and digital environments.

The role requires hands-on, collaboration capable of working closely with implementation leads and supporting the deployment, configuration, and optimization of digital analytics solutions.

Core Focus of the Role

• Website analytics implementation
• Implementing analytics and tracking tools on websites
• Supporting digital measurement infrastructure
• Working with analytics platforms and tag management systems
• Understanding how website tracking and implementation work technically

Experience & Tools

• The ideal candidate will have 3–5 years of experience working with website analytics ecosystems, tag management systems, and implementation processes.
• Strong knowledge of Google Analytics, Google Tag Manager (GTM), website tracking methodologies, and analytics implementation principles is essential.
• Experience with Adobe Analytics or Adobe Launch is preferred
• Website analytics implementation knowledge
• Understanding of tracking architecture and tagging

Experience preferred with

Adobe Analytics

Adobe Launch

Website tracking principles

What we offer

Maternity and parental leave extra days

Competitive benefits packages

Vacation, compassionate leave, sick days, and flex days

Access to online services for families and new parents

Diversity and Inclusion Board with 12 affinity groups

Internal learning and development programs

Enterprise-wide employee discounts

And more…

At Critical Mass, we value our employees and offer competitive compensation and benefits packages. If you’re looking for a challenging and rewarding opportunity to make a significant impact on the lives of our employees, we encourage you to apply for this exciting position today!

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

The ask stems from our want to

Strengthen opportunity for continuous learning

Improve collaboration and team relationships

Increase employee engagement

This work model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.

Critical Mass is an equal opportunity employer. Critical Mass uses artificial intelligence in our recruitment process to enhance job postings, filter keywords during the review of prospective candidates, and, in some cases, transcribe interviews with our recruiters. Human review remains central to the process, and all hiring decisions are ultimately made by our team.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs <criticalmass.com>, <omc.com> and <us.greenhouse-mail.io>. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: <https://www.consumer.ftc.gov/articles/job-scams#avoidIf> Canada based: <https://www.canada.ca/en/services/finance/consumer-affairs.htmlIf> U.K. based: <https://www.gov.uk/consumer-protection-rightsIf> Costa Rica based: <https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx>