Senior Affiliate Manager

Bullfinch Recruitment are excited to be partnering with Medialicious, who are looking for a Senior Affiliate Manager to join their growing global team.

Medialicious is a global growth marketing partner powering the expansion of fast-growing social gaming brands. Headquartered in Gibraltar, their mission is simple: to be the industry leader through deep domain expertise, constant innovation, and strategic scale.

Their Marketing team drives growth through a channel-agnostic approach, empowered by significant budgets and a collaborative, transparent culture. They embrace experimentation, research, and performance analysis to maximise growth and evolve their strategies. With data at their core and curiosity in their DNA, they work together to create meaningful, measurable impact.

The Role

They're on the lookout for an experienced Senior Affiliate Manager to lead their multi-brand acquisition efforts. This is a high-impact, hands-on role suited to someone who is data-savvy, commercially sharp, and passionate about forging and scaling affiliate and influencer partnerships.

Responsibilities

• Drive affiliate outreach strategies across multiple brands and markets
• Identify and engage new partners through networking and outbound efforts
• Present compelling value propositions to potential partners
• Create a commercial playbook with target commercials (CPA based) and negotiate with affiliates based on those
• Conduct research to identify growth opportunities and refine acquisition tactics
• Review tools and processes to enhance automation and scalability in affiliate operations
• Ensure all campaigns comply with media platform and regional advertising regulations
• Collaborate closely with the broader acquisition team to share insights and innovations
• Safeguard and elevate brand visibility through top-tier placements
• Document best practices and create scalable, repeatable processes
• Monitor affiliate activity to prevent traffic cannibalisation

Requirements

• Fluent in English, with excellent verbal and written communication
• Strong analytical and numerical skills
• Experience in affiliate marketing within the iGaming industry
• Proven track record managing high-performing affiliate relationships
• Well-connected in the iGaming space, particularly in the U.S. market
• Strong grasp of postbacks, pixels, and partner implementation
• Comfortable with flexible hours and occasional travel
• Tech-savvy with a solid understanding of marketing tracking systems
• Familiar with SEO content and tools
• Strategic thinker with a good grasp of the marketing mix and cross-channel dynamics

Experience with Appsflyer

Experience using Affiliate platforms