Brand & Communications Manager

Mission

Reporting to the Growth Director, own the brand’s voice in Spain and drive the category-formation narrative in-market: content, PR, social and the localisation of centrally produced campaigns.

Scope

• Spain. All local content, communications and brand activity.
• Essential responsibilities

• Build and run the local editorial plan and social channels
• Localise centrally produced campaigns and funnel copy — tone, culture and regulatory nuance
• Plan and manage offline media and brand activations in-market — briefing and steering media and creative agencies on buying and execution
• Own PR and earned media: press relationships, the launch narrative
• Design and write lifecycle and CRM journey content — onboarding, retention, upsell — working with the CRM team on execution
• Feed the content engine with locally credible material that earns visibility in search and AI-generated answers
• Bring local market and competitor insight back to the centre
• 4–6 years B2C marketing or communications gained in energy, utilities or other regulated industry
• Excellent written communication ability in Spanish; communication level of English.
• Offline buying PR and earned-media experience alongside content
• Experience briefing and managing media agencies

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