VP-Digital Marketing,Mashreq NEO.Marketing and Cust Exp-Cust Insight and Exp

Drive end-to-end digital marketing strategy and execution to support acquisition for Mashreq NEO in the UAE. Lead NTB (New-to-Bank) campaigns, ensuring strong customer adoption and engagement. Oversee in-house digital marketing team performance (India-based), ensuring strong strategic direction, execution excellence, and measurable outcomes across campaigns. Ensure all communications meet regulatory, brand, and product alignment requirements across channels.