About The Role

About the role: We are seeking an experienced digital marketing professional to own campaign management, search visibility, and digital performance across our business websites. The role combines end-to-end paid campaign execution with conversion tracking, attribution management, and regular performance reporting to the business team. The role holder will also ensure our brands are discoverable across search engines and AI-driven tools. Working closely with the business team, this person will translate digital activity into qualified pipeline and measurable commercial outcomes. Role & responsibilities 1. Campaign Management Plan, set up, and manage paid digital campaigns across Google Ads and LinkedIn, targeting agreed service areas and geographies. Build and manage dedicated landing pages per campaign with GA4 conversion tracking and retargeting pixels configured before go-live. Manage Google Tag Manager for all tracking, CTA events, and attribution without developer dependency. Collaborate with the business team to translate priorities into campaign briefs, landing page messaging, and content. Track and report on which campaigns, service lines, and regions are generating pipeline activity and recommend where to scale or redirect spend. Manage campaign calendars, briefs, Google Ads and LinkedIn execution, bid management, A/B testing, and post-campaign analysis. Build and publish campaign landing pages in the CMS with GA4 events and retargeting pixels confirmed before launch. Manage Google Tag Manager: tags, triggers, and conversion variables without developer involvement. Brief and commission content for landing pages and campaign assets; oversee quality and alignment to brand messaging. Fold keyword research into campaign planning for paid search targeting. Reconcile website lead data against CRM pipeline entries monthly; flag and resolve attribution or routing issues. Produce and distribute a monthly performance report covering traffic, campaign results, qualified leads, form completions, and AI discoverability. Work with the business team to align digital activity to priorities and identify where pipeline is coming from. 2. Pipeline Reporting and Commercial Intelligence Deliver a monthly performance report to business and senior stakeholders covering campaign results, qualified lead contribution, search performance, and AI discoverability. Manage CRM lead data quality from digital touchpoints: UTM attribution, lead source tagging, and reconciliation of website conversions against pipeline entries. Work with the business team to align digital activity to priorities and identify where pipeline is coming from. Reconcile website lead data against CRM pipeline entries monthly; flag and resolve attribution or routing issues. Produce and distribute a monthly performance report covering traffic, campaign results, qualified leads, form completions, and AI discoverability. Work with the business team to align digital activity to priorities and identify where pipeline is coming from. 3. Digital Presence and AI Discoverability Ensure every campaign, landing page, and content update contributes to measurable visibility growth, tracked monthly against agreed baselines in search and AI tools. Brief and commission search-optimised content and FAQ sections; use AI tools to scale output efficiently. Implement GEO (Generative Engine Optimisation) so content is cited by AI-driven tools including ChatGPT, Perplexity, and Google AI Overview. Coordinate with the web development agency and internal teams to deliver web and content updates on time. Monitor search and AI tool visibility monthly; flag drops and brief corrective action to the agency. Ensure structured data, FAQ schema, and AI-crawlable content is maintained across all business websites in coordination with the agency. Technical SEO audits: coordinate with the agency Preferred Skills : Google Ads (Search, Display, Remarketing) LinkedIn Campaign Manager Google Tag Manager Google Analytics 4 and Search Console Salesforce CRM (marketing perspective) Landing page creation and CRO Retargeting and audience management Performance reporting and data analysis GEO (good to have) Technical and on-page SEO (good to have) CMS: WordPress / Webflow Competencies : Excellent written and oral communication skills Creative thinking and a strong sense of brand and messaging Able to work closely with the business team and external partners Self-starter who can own workstreams independently Stakeholder management across functions Strong analytical and problem-solving ability with attention to detail Preferred candidate profile : Bachelor's degree in Marketing, Communications, or a related field. 5 to 7 years of relevant experience in digital marketing, spanning campaign management and SEO. Background in B2B digital marketing Demonstrated experience with technical SEO and search-optimised content; GEO is a plus, not a prerequisite. Proven ability to plan and run paid campaigns that deliver measurable results. Hands-on experience with Google Ads and LinkedIn Campaign Manager including paid search, display, and retargeting. Proven experience with Google Tag Manager for tracking and attribution management. Familiarity with Salesforce CRM from a marketing perspective: lead source tracking, UTM attribution, and pipeline reporting. Experience producing regular performance reports for business or commercial audiences, translating data into actionable insight. Strong communication skills and proven ability to collaborate with business or commercial teams.