About The Role

Senior Business Development – D2C Business Specialist plays a key role in driving growth and optimizing operational strategies for the Direct-to-Consumer (D2C) business. This role focuses on executing both short-term and long-term e-commerce objectives to streamline digital agency operations and internal workflows. The candidate will leverage a holistic service portfolio—including instant messaging, direct messaging, and conversational technology—to enhance sales processes, elevate customer engagement, and expand the D2C market presence.

What You Will Do

E-Commerce Strategy Execution: Implement short-term and long-term e-commerce strategy goals to streamline operations across internal teams and digital marketing agency partners.

D2C Business Expansion: Drive dedicated D2C e-commerce marketing initiatives, identifying new revenue streams and business opportunities within the direct-to-consumer landscape.

Service Portfolio Optimization: Utilize conversational technology, instant messaging, and direct messaging solutions to improve customer interaction and increase sales conversion rates.

Agency & Operational Support: Coordinate with partner digital agencies to refine marketing workflows, optimize service offerings, and elevate operational standards.

Data-Driven Insights: Track, analyze, and report on performance metrics across D2C channels to continuously optimize business development activities and marketing efforts.

Who You Are

Bachelor’s degree in advertising, communication arts, marketing, digital media, or a related field
3-5+ years of experience in Business Development, E-Commerce Strategy, or Digital Agency operations (experience in D2C e-commerce is highly preferred).
Deep understanding of the D2C e-commerce ecosystem, digital marketing channels, and agency workflows.
Proven experience with conversational commerce, instant messaging tools, and direct messaging engagement strategies.
Strong analytical, negotiation, and project management skills.
Excellent communication and cross-functional collaboration skills.