Marketing Manager

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice. Marketing Manager YOUR TASK AND RESPONSIBILITIES: Lead the strategic marketing function for upcoming launches in Stroke for Bayer India Plan and implement long range operating plans for portfolio as per organization objectivesCollaborate with Regional, Global and Local cross functional teams for alignment as per brand objectivesProvide guidance and collaborate with sales team members for successful execution of strategic roadmap Job Summary / Principal Purpose of Role Manage and oversee the development and monitoring marketing plans, strategies, and tactics to optimize performance of the assigned product portfolio, including to: Achieve the company’s objectives (sales, market share) for the assigned portfolio of products Develop and implement assigned products/brands marketing strategies, plans, campaigns, programs, and services with an aim to optimize achievement of sales and related performance objectives across the portfolioFocus on master brands, branding and marketing process improvements as needed to realize the biggest opportunities to lead and compete in target marketsCollaborate with other team leaders and members to collectively achieve the short- and medium-term business growth of Bayer’s India business goalsOptimize cross-functional platforms and processes regarding promotional programs and their effective implementation Directly manage and lead successful launches of future products and important marketing-related innovationsPropose and lead the management of initiatives to sustain customer preference and patient engagement Manage the marketing dashboard, forecasts, budget goals and related KPIs for one’s portfolio and team, and for supporting programs and services Keep one’s marketing and related skills up to date, aligned with the Bayer’s India Marketing initiatives, while striving for continuous self-improvementDevelop a highly efficient Product Management team through appropriate staffing, continuous couching, mentoring and proper trainingEnsure delivering annual business commitment and P&L goals for assigned brands and related products in the portfolio The Job holder will be responsible for managing following activities: Gather customer and market insights to make informed decisions and Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful launch strategiesDevelop and execute Brand launch strategic plans for across different channels and segments Lead end to end execution of marketing programs and go-to-market strategies, leveraging internal support and driving collaborationConceptualize and execute multi-channel Strategy and campaigns across segments, ensuring the alignment of positioning, communications and messaging across all channels including digital and non-digital.Prepare for new launch in India by driving launch excellence and building thought leader framework adoption in market. WHO YOU ARE: B Pharm / Bachelor’s Degree in Science with MBA from a reputed institute.Minimum 8-10 years of Healthcare Marketing experience with at least 4-5 years of independently leading a brand portfolio preferable in Stroke/neurology Proficiency with digital marketing tools and Integrated Multi Channel Marketing approach.Strong project management, multitasking, and decision-making skillsHigh on interpersonal, collaboration, communication and presentation skills Understanding of Indian pharma market, health care environment, customers, regulatory framework, New product launch trends, Sales force Excellence, Digital outreach models. Business Size: New launch Business Interactions: Sales team, Finance, Medical and MSL Team, Supply Chain, Commercial Excellence, Regional and Global Brand team Job Requirements / Knowledge and Experience Required:Bachelor of Science or Bachelor of Pharma. Formal Marketing or Business qualification is essential Overall 8+ years of experience in Pharma sales / marketing out of which at least 5 years have been in Pharma Marketing holding senior positionProven track record on brand management, and new product areas, and successful launch Strong knowledge of pharma sales & marketing processes is essential Experience demonstrating on-target or above-target performance and achievement of sales objectivesSignificant experience working across Marketing and in close collaboration with other functions in brand planning and portfolio managementGood interpersonal skills for effective working relationships with team members and other internal stakeholdersStrong written and oral communication skills in English and HindiExcellent analytical, planning & communication skillsEfficiently and effectively works under pressure; can stay on task and on time Good people management skills Able to travel regionally, national and if required, internationally Desired:Significant, successful sales management or Key Account Management experience Reasonable market research experience, agency management and MR training experienceBasic understanding of analytical procedures, statistics and interpret clinical dataCritical thinking, strong problem solving and decision-making skillsAbility to develop and maintain effective relationships with internal and external customers Digital/omnichannel/multichannel marketing experience and record of success Pragmatic and results focused A self-starter, able to work independently in a demanding environment Assertive, collaborative & inspiring leadership style, especially useful in cross cultural working <environment.Open>, flexible & entrepreneurial mind framePositive mindset with a can-do attitude in a dynamic growing environment </td