Performance Marketing Executive

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 2–4 years of experience in Performance Marketing.
• Hands-on experience managing Meta Ads and Google Ads campaigns.
• Strong understanding of Google Analytics (GA4), Meta Pixel, Google Tag Manager, and conversion tracking .
• Experience working with Shopify and D2C brands is highly preferred.
• Excellent analytical and problem-solving skills.
• Strong communication and reporting abilities.

Preferred Skills

• Experience in D2C, FMCG, Skincare, Cosmetics, Wellness, or Consumer Brands .
• Knowledge of email marketing, remarketing, and customer lifecycle campaigns.
• Experience with A/B testing and landing page optimization.
• Familiarity with tools such as Hotjar, Microsoft Clarity, Canva, and Looker Studio is an added advantage.