Marketing & Creative Coordinator, Dairy Block

DescriptionAt Realberry, we do real estate differently. As a diversified real estate investment, development and management firm, we have the unique advantage of expertise in development, management and operations, allowing us to cultivate truly transformative mixed-use, residential, commercial and hospitality projects.

Our team blends entrepreneurial thinking with disciplined, fast-paced execution. Here, ideas flow freely, collaboration is essential and adaptability is key. We embrace challenges, step in where needed and think beyond job titles to shape what’s next.

Guided by our values – respect, integrity, perseverance and legacy – we strive to reimagine real estate investing through long-term value creation, delivering thoughtful returns across the real estate cycle while building connected communities that endure. To date, Realberry has planned and developed over 6,000 acres of master-planned communities and 13 million square feet of mixed-use, industrial, residential, multifamily, hospitality and office properties.

If you’re driven by true and lasting community impact, thoughtful execution and innovation, this is where you’ll thrive.

About Dairy Block

This historic block, located in downtown Denver’s LoDo neighborhood, was once home to Windsor Dairy and is now a vibrant micro-district that boasts Class A commercial office space, ground-floor retail shops, restaurants, bars, a luxury coworking space, and a 172-room hotel.

We believe in the continued legacy of Dairy Block being shaped by music, art, and a strong sense of local identity. On any given day the experiences offered on-site are varied, playful and unique to reflect an approach to placemaking that centers authentic experiences and a sense of discovery. The Dairy Block Team is the heart and foundation of our site and provides support to tenants on everything from operations and security to marketing, event curation, holiday activation and art installation. We’re a dynamic team of passionate problem solvers who are constantly designing layered solutions to serve a diverse community of tenants and visitors.

Position Summary:

The Marketing & Creative Coordinator is a core component of Dairy Block’s marketing and events team, working with an array of stakeholders, partners, and small business owners to support marketing execution, create strong visual storytelling tools, and provide event and administrative support across a variety of programs. The Coordinator executes social media strategy set by the Director of Property Management and supports logistical planning and coordination for Dairy Block events, activations, and pop-ups. This role requires strong creative and design sensibilities, digital marketing acumen, excellent organization and communication skills, creative problem solving, and relationship building. We are seeking candidates with a passion for placemaking and a strong desire to immerse themselves in the vibrant Denver and Lower Downtown food, art, events, and retail scenes while understanding that Dairy Block’s marketing efforts ultimately support property performance, tenant success, leasing activity, and owner objectives. Successful applicants will actively engage with and contribute to these communities, strengthening tenant relationships and representing the Dairy Block brand in the neighborhood and community while balancing multiple priorities and goals.

Dairy Block is committed to authentic, original creative work and to supporting our investment in makers and creatives. AI-enabled tools may be used sparingly and appropriately to support and enhance the creative process, but should not serve as a substitute for original creative thinking, design judgment, or human-produced artistic work.

Key Responsibilities:

Graphic Design & Creative Production

Produce marketing materials including posters, flyers, digital ads, email graphics, and social assets in alignment with brand standards that feel inspired and connected

Support wayfinding and on-site promotional needs for various stakeholders

Website & Content Management

Manage routine website updates including event postings, PR, tenant content, seasonal programming, and promotional updates.
Utilize CMS tools to upload and optimize content.
Develop and optimize website content to support organic search visibility, using SEO best practices across events, property experiences, tenant offerings, seasonal programming, and other evergreen content.

General Marketing Execution

Assist in executing the annual marketing plan aligned with property performance goals (traffic, tenant sales support, leasing activity, brand awareness).
Track and report monthly marketing KPIs including engagement, email performance, digital ad performance, website analytics, and event ROI.
Serve as a visible brand and community ambassador for Dairy Block.

Social Media Strategy & Execution

Execute social media strategy set by the Senior Marketing Manager using a structured content calendar.
Create, schedule, and publish content across platforms with consistent brand voice.
Track engagement metrics and provide monthly performance analysis.
Monitor tenant channels and provide actionable marketing recommendations with the oversight of the Sr. Marketing Manager.
Identify emerging trends in retail, hospitality, and mixed-use property marketing and create layered approaches that integrate those of placemaking, community engagement, and design.
Develop collaborative content and partnership opportunities aligned with brand positioning, tenant businesses, and property goals.
Create strategies to boost UGC and inspire online engagement that feels valuable, authentic, and informative.

Events & Activations

*Candidate must be available to work a flexible schedule that includes evenings, weekends, and holidays when needed

Assist with development, logistics, and on-site execution of property-wide events, pop-ups, and activations.
Collaborate with tenants and hotel partners to create evergreen and seasonal programming.
Circulate a weekly event calendar to operations team.
Track attendance and event performance when applicable.
Provide administrative support with event planning, tracking, and follow-up.

Property Brand Oversight & Enhancement:

Conduct routine property walkthroughs to evaluate signage, visual consistency, and brand alignment.

Partner with property management and operations to address discrepancies.
Maintain promotional site map and signage inventory.

Digital Marketing & Performance Analytics

Support development and execution of paid digital advertising campaigns across Meta, Google, and other relevant platforms.
Conduct basic market research on competitive mixed-use properties, retail trends, and event programming to inform marketing strategy.
Support leasing efforts by assisting with demographic research, trade area data, and audience insights.
Monitor campaign performance metrics including impressions, CTR, conversions, cost per click, and audience growth.
Prepare monthly marketing dashboards summarizing digital performance and key insights.
Analyze website and consumer analytics (Google Analytics or similar) to track traffic sources, user behavior, and campaign effectiveness.

CRM & Email Marketing

Manage and maintain CRM and email marketing platform including list segmentation, tagging, audience growth, and data hygiene.
Draft and deploy monthly newsletters and targeted campaigns aligned with events, tenant promotions, and seasonal activations.
Implement segmentation strategies to improve open rates, click-through rates, and subscriber engagement.
Monitor and report on email performance metrics with recommendations for optimization.

Tenant & Community Relations

Communicate monthly with tenants to align campaigns and encourage collaboration.
Provide marketing support recommendations to drive tenant sales.
Build relationships with tenant marketing teams and community partners.
Maintain distribution list for community poster placements and partnerships.

Leasing Support

Assist with marketing materials supporting leasing efforts.
Research and present prospective retail/event/decor concepts aligned with property strategy.
Field inquiries and route leads appropriately.

Administrative & Vendor Coordination

Coordinate with external vendors including digital agencies, photographers, printers, and event partners.
Assist with vendor contracts, invoicing, expense tracking, and budget monitoring.
Maintain marketing inventory and materials.

QualificationsQualifications:

Required Skills & Experience

Bachelor’s degree in Marketing, Communications, Business, Graphic Design, UX Design, or related field (or equivalent combination of education and experience).
2+ years experience in marketing, graphic design, digital marketing, retail marketing, hospitality marketing, or commercial real estate marketing.
Portfolio or website demonstrating relevant creative/design work required with application.
Demonstrated experience with:

Design and web platforms such as Adobe Suite and WordPress
Paid digital advertising platforms (Meta Ads, Google Ads preferred)
Social media content management tools
Email marketing platforms and CRM management
Website analytics tools

Experience in commercial real estate, mixed-use environments, hospitality, retail, or destination marketing is a plus.

Core Competencies

Strong design sensibilities; an understanding of the nuance of design across various platforms
Strong analytical mindset with the ability to interpret marketing performance data and connect marketing activity to business objectives.
The ability to make information-forward content visually dynamic; an eye for trends while not being trendy
Ability to manage multiple projects with competing deadlines.
Excellent written and verbal communication skills.
Comfortable working independently while collaborating cross-functionally.
Willingness to work evenings and weekends for property events as needed.

Technical Proficiencies

Microsoft Office Suite
Canva or Figma
Adobe Creative Suite
WordPress or comparable CMS
Email Marketing Platform (Mailchimp, Constant Contact, HubSpot, etc.)
Google Analytics
Basic familiarity with paid digital ad platforms

Valued Traits

Sharp, confident, extremely detail oriented, well organized
Adaptability - ability to shift priorities and meet deadlines
Excellent social skills, warmth, tact and diplomacy
Independent judgment and strong problem-solving skills
Team player, as well as able to work independently
Ability to multitask with ease and maintain strong attention to detail across creative and administrative work.

Work Location & Schedule:

This is a primarily in-person position based at Dairy Block in downtown Denver. Regular on-site presence is essentia