Senior Associate - Ad Operations (SSP & Yield Monetization)

Key Responsibilities

• Own and drive revenue optimization strategies for assigned publisher accounts.
• Manage revenue KPIs and performance benchmarks across all monetization partners.
• Develop and maintain revenue projection plans for each account and track progress against targets.
• Conduct regular weekly/monthly sync calls with clients to discuss performance, growth plans, and resolve issues.
• Perform basic ad serving troubleshooting to ensure optimal delivery and revenue realization.
• Work closely with Account Managers to address account-specific challenges, growth opportunities, and escalations.
• Collaborate with Tech and Product teams to troubleshoot and resolve ad serving issues, policy violations, or product bugs.

Requirements

• Minimum 2 years of hands-on experience with Google Ad Manager (GAM), including setup, delivery monitoring, and reporting.
• Strong working knowledge of Pricing Rules, Ad Units, Line Items, and Key-Value targeting in GAM.
• Familiarity with Google and AdTech policies including ad quality, invalid traffic, and content compliance.
• Proficiency in MS Excel for data analysis, reporting, and revenue modeling.
• Excellent communication and client management skills.
• Analytical mindset with a focus on yield metrics and optimization strategies