Digital Marketing & Property Research/Lead Specialist - 171

# Digital Marketing & Property Research/Lead Specialist - 171
> D2B · Metro Manila, Philippines (Remote) · — · Posted 2026-04-16
**Salary:** unknown currency 95,000–107,000
**Workplace:** remote
**Department:** RecOps
## Description
**Position**: Digital Marketing & Property Research/Lead Specialist
**Salary**: PHP 95,000 - 107,000/month
**Working Hours & Conditions**: Aligned with Australian hours; full-time (remote)
**Holidays**: AU Holidays

**ABOUT THE COMPANY**

The client is a Christchurch-based property business managing approximately 150 properties annually, with a growing presence across both residential and commercial property sectors.

As the business expands, BCG Property is looking to build a strong digital presence and lead generation engine to support continued growth and market visibility.

**OVERVIEW**

The client is seeking a proactive and resourceful Digital Marketing & Property Research Specialist to establish and manage its online presence while supporting lead generation efforts.

This is a foundational role where you will help build the brand from the ground up—creating a website, launching social channels, and driving targeted outreach within the Christchurch property market - it also involves scraping data for leads, and manual reach out

**RESPONSIBILITIES**

• **Digital Presence & Brand Setup (Initial Focus)**
• Lead the creation of the client's Property’s website (platform selection, structure, content, and ongoing updates)
• Establish and manage social media profiles (LinkedIn, Facebook, Instagram)
• Ensure consistent branding and messaging across all digital channels
• **Lead Generation & Property Research**
• Source and scrape leads from platforms such as Property Guru
• Identify potential property opportunities, owners, and agents
• Build and maintain a structured lead database
• Support outbound targeting strategies within the Christchurch market
• **Email Marketing & Agent Outreach**
• Develop and execute monthly email campaigns targeting Christchurch-based agents
• Create engaging content relevant to market activity and opportunities
• Manage email lists and campaign performance
• **Social Media & Content Management**
• Plan and execute regular social media content
• Share property insights, listings, and market updates
• Align content with lead generation and brand-building goals
• **Website & Content Management**
• Maintain and update website content (listings, blogs, insights)
• Ensure website is optimised for lead capture and user experience
• Support basic SEO initiatives
• **Market Research & Insights**
• Monitor the Christchurch property market (residential and commercial)
• Provide regular insights on:
• Market trends
• Pricing movements
• Investment opportunities
• Support the business with a “market pulse” view to inform decisions

## Requirements

**QUALIFICATIONS**

• Direct experience in the New Zealand property industry (real estate, property management, development, or investment)
• Strong understanding of NZ property platforms (e.g., Property Guru)
• Experience in digital marketing, lead generation, or social media management
• Ability to build and manage a website (Shopify, WordPress, Webflow, or similar)
• Strong written and verbal communication skills (for email campaigns and content creation)
• Highly organised and able to work independently

**PREFERRED SKILLS (nice to have):**

• Experience working with Christchurch property market
• Familiarity with commercial property
• Basic SEO and analytics knowledge
• Experience with CRM systems or lead management tools

**WORK STRUCTURE:**

• Flexible / remote-friendly role
• Part-time or contract engagement
• Opportunity to grow into a larger role as the business scales

**WHY JOIN?**

• Opportunity to build a property brand from the ground up
• Work directly with a growing Christchurch-based business
• High level of ownership and autonomy
• Combine property expertise with digital marketing
• Long-term growth potential as the portfolio expands

**IDEAL CANDIDATE PROFILE**

This role is ideal for someone who

• Has hands-on NZ property experience and understands the market
• Enjoys both marketing and research-driven work
• Is comfortable building systems and processes from scratch
• Can operate independently and take initiative
• Wants to play a key role in growing a property-focused business

## Apply
[Apply at D2B](https://apply.workable.com/d2b-1/j/CB7F431710/apply)
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