Lead - Trade Marketing & Alternate Channels

Own the performance engine for Airtel Digital TV's GTM and alternate-channel agenda, turning national priorities into simple, measurable programs that deliver growth, partner productivity and execution excellence. What you will own · GTM and channel growth: Translate business priorities into national and circle-level GTM plans across DTH, Wi-Fi, IPTV and emerging alternate channels. · Performance management: Lead opportunity-based target setting and governance across circles, zones, teams and partners; track the few KPIs that matter and drive corrective actions. · Incentives and partner economics: Design and run GPS, SIP, Achievers' Club, sales payouts, boosters, accelerators, decelerators and relevant penalty constructs with clear eligibility, controls and communication. · Trade marketing and engagement: Create focused contests, recognition and engagement programs, quarterly R&R and monthly/weekly gamification to improve productivity and strengthen field participation. · Digital enablement and automation: Define BRDs, data masters, hierarchies and user journeys for KPI dashboards, partner tools, payout automation and direct-settlement capabilities. · Insights and governance: Build decision-ready dashboards, reviews and leadership updates that connect performance, opportunity, investment and action. Key deliverables Business planning and target setting · Create AOP-aligned targets using historical trends, market opportunity, channel capacity and current performance. · Design clear review formats from Pan-India to circle, zone, team and partner levels. · Run structured monthly and quarterly performance reviews, with an explicit plan of action. GTM programs and sales acceleration · Design and execute programs that grow screens, Wi-Fi, IPTV upgrades, lead conversion and service-linked outcomes. · Build rapid, short-duration interventions for priority gaps while maintaining program discipline and fairness. · Monitor market and competitive inputs and translate relevant insights into channel actions. Payouts, incentives and controls · Own program constructs, target logic, scorecards, payout workings, approvals, NFAs and disbursement governance. · Simplify partner and employee communication so every program is easy to understand and execute. · Partner with Finance and business teams to maintain strong maker-checker controls, audit readiness and payout accuracy. Analytics, dashboards and automation · Turn business requirements into detailed BRDs, clean masters, aligned hierarchies and scalable reporting outputs. · Create automated visibility for bookings, activations, sales, service and partner performance across relevant platforms. · Drive payout automation and direct settlement initiatives from design and pilot to adoption and scale-up. Engagement and communication · Lead national programs including gamification, recognition, BM cascades and partner communication. · Prepare concise leadership decks, business updates and decision notes that highlight impact, risks and actions. · Ensure timely field communication, winner/eligibility clarity and end-to-end reward lifecycle management.