Director of Sales and Marketing

JOB SUMMARY Responsible for implementing the sales strategy and achieving revenue goals. Leads and manages all day-to-day activities related to corporate and group sales with a focus on building long-term, value-based customer relationships that enable achievement of sales objectives. Achieves personal sales goals and makes recommendations on sales goals of direct reports. CANDIDATE PROFILE Education and Experience • 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 8 years experience in sales and marketing or related professional area. CORE WORK ACTIVITIES Developing & Executing Sales Strategies • Develops corporate sales strategy and effective implementation of this strategy. • Develops, implements and sustains aggressive solicitation program focused on increasing business. • Works with general manager to create and implement a sales plan addressing revenue, customers and the market for the segment • Assists with the development and implementation of promotions, both internal and external. Maximizing Revenue • Provides positive and aggressive leadership to ensure maximum revenue potential (e.g., sets example with personal sales goals). • Recommends sales goals for sales team members. Managing Sales Activities • Monitors all day-to-day activities of direct reports. • Participates in sales calls with members of sales team to acquire new business and/or close on business. • Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence). Analyzing & Reporting on Sales and Financial Data • Analyzes market information by using sales systems and implements strategy to achieve property’s financial goals. • Assists Revenue Management with completing accurate forecasts. • Reviews guest satisfaction results to identify areas of improvement. Ensuring Exceptional Customer Service • Displays leadership in guest hospitality, exemplifies customer service and creates a positive example for guest relations. • Interacts with guests to obtain feedback on product quality and service levels. • Meets with guests during pre- and post-convention meetings to obtain feedback on quality of product (e.g., rooms, meeting facilities and equipment, food and beverage), service levels, execution against contract and overall satisfaction. • Empowers employees to provide excellent customer service. • Observes service behaviors of employees and provides feedback to individuals and/or managers. • Incorporates guest satisfaction as a component of department meetings with a focus on continuous improvement. • Ensures that a customer recognition program is in effect throughout Sales. • Executes and supports Customer Service Standards and property’s Brand Standards. • Participates in and practices daily service basics of the brand. • Executes exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and ensuring their satisfaction before and during their program/event. • Serves the customer by understanding their needs and recommending the appropriate features and services that best meet their needs and exceed their expectations, while building a relationship and loyalty. • Gains understanding of the property’s primary target customer and service expectations; serves the customer by understanding their business, business issues and concerns, to offer better business solutions. Building Successful Relationships • Develops and manages relationships with key stakeholders, both internal and external. • Works collaboratively with off-property sales channels to ensure the property needs are being achieved and the sales efforts are complementary, not duplicative. • Works with Human Resources, Engineering and Loss Prevention to ensure compliance with local, state and federal regulations and/or union requirements. • Attends customer events, trade shows and sales missions to maintain, build or develop key relationships with GSO Managers and customers. Managing and Conducting Human Resource Activities • Interviews and hires management and hourly employees with the appropriate skills to meet the business needs of the operation. • Develops, implements and maintains a departmental orientation program for employees to receive the appropriate new hire training to successfully perform their job. • Utilizes all available on the job training tools for employees.