Senior User Acquisition Manager (Meta/TikTok/Snapchat)

In this role, you will

• Own and manage traffic acquisition on TikTok, Meta, and Snapchat, from hypothesis testing to scaling
• Scale the Social direction within defined KPIs (Spend/CPA/ROI/ROAS)
• Build and execute a testing roadmap covering creatives, audiences, placements, and bidding strategies to improve performance
• Build A/B test structures and scaling rules and criteria for campaigns, monitoring CPA and ROI on a daily basis
• Work closely with Creative and PMM teams to generate and validate new hypotheses tailored to each channel's needs
• Analyze and optimize campaigns based on data (AppsFlyer, Tableau), identifying growth opportunities and risks
• Collaborate directly with network partners (TikTok, Meta, Snapchat) on testing new features, participating in betas, and handling moderation-related communication

It's all about you

• 3+ years of experience in performance marketing for mobile apps (video streaming/live/social apps is a plus)
• Hands-on experience buying traffic on TikTok Ads, Meta Ads, and Snapchat Ads, from campaign launch to scaling
• Experience managing budgets above $300K per month across Social channels
• Deep understanding of auction mechanics, bidding strategies, optimization events, and the algorithm principles behind TikTok/Meta/Snap
• Solid knowledge of unit economics, cohort analysis, and key performance metrics (CPA, ROAS, LTV, Retention)
• Experience working with MMPs and attribution (AppsFlyer/Adjust), understanding attribution logic
• Experience with BI tools (Tableau, AppsFlyer) for data-driven analysis and decision-making
• Upper-Intermediate (B2) or higher English proficiency

Would be a plus

• Experience with alternative ad networks
• Experience automating campaign launches, testing, and reporting across networks with AI tools
• Understanding of marketing funnels and performance creative testing principles
• Experience with ASO and influencer marketing as additional channels

What we offer

Care and support

• 20 paid vacation days, 15 sick leave days, and 6 additional days off for family events
• 100% medical insurance coverage
• Sports and equipment reimbursement
• Team building events, corporate gifts, and stylish merch
• Financial and legal support
• Maternity Recovery Support Allowance
• Position retention and support for those who join the Armed Forces of Ukraine
• Participation in social initiatives supporting Ukraine

Comfortable working environment

• Work from our Kyiv hub or remotely with a flexible schedule
• Modern equipment or depreciation of your own tools

Investment in your future

• Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche
• 70% of our heads and leads have grown into their roles here – so can you!
• Performance-oriented reviews and Individual Development Plans (IDPs)
• Reimbursement for professional courses and English classes
• Corporate library, book club, and knowledge-sharing events

Hiring process

• Intro call
• Technical interview
• Interview with Direct Manager/Head
• Bar-raising
• Reference check
• Offer