CRM Manager
Yum! · Johannesburg, Gauteng, South Africa
About The Role
Owns lifecycle strategy, execution, and operations across KFC Africa’s digital channels; App, Web, Kiosk, WhatsApp, Aggregators; to increase acquisition, activation, repeat, frequency, and LTV while protecting profitability and ROI. Owns MarTech for Digital (ESP/push/SMS/WhatsApp/CDP/journey orchestration, decisioning, offer services) and is responsible for loyalty execution in collaboration with the loyalty platform owner. Aligns to Channel Strategy and the D+T strategy and global standards to build segments, journeys, offers, and loyalty executions that integrate with product surfaces, payments/loyalty services, and POS
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