Social Media Lead

TL;DR - We're looking for someone to own how Lovable shows up on <social.You>'ll manage a team of ICs while still spending part of your time doing creative work (copywriting, storyboarding, directing). You must be based in Stockholm or be ready to <relocate.You>'ll turn releases, features, and behind-the-scenes product work into posts people actually want to engage with. And you’ll set the standard your team works to, creating content for an audience of over 1 million engaged users and community members.Why Lovable?Lovable lets anyone and everyone build software with any language. From solopreneurs to Fortune 100 teams, millions of people use Lovable to transform raw ideas into real products - fast. We are at the forefront of a foundational shift in software creation, which means you have an unprecedented opportunity to change the way the digital world works. Lovable-built applications and websites are visited hundreds of millions of times a month, and our enterprise footprint is compounding fast. And we're just getting started.We're a small, talent-dense team building a generation-defining company from Stockholm. We value extreme ownership, high velocity, and low-ego collaboration. We seek out people who care deeply, ship fast, and are eager to make a dent in the world.What we’re looking for12+ years of experience in social media with at least 2 years of managing a teamStrategic thinking: You know what content belongs on each channel, and which doesn’t, and you can confidently make that case to stakeholdersProduct marketing aptitude: You understand how to turn a changelog or a feature launch into a story that matters to peopleTechnical communication skills: You can take a powerful feature and write about it in ways that resonate with both developer and general audiencesVisual chops: You can create your own product visuals — screen recordings, GIFs, static graphics — or draft a clear brief for Creative teams to work fromCross-functional range: You're comfortable working directly with PMM, Product, and Creative, and know how to get what you need from eachPlatform-native instincts: You live on X and LinkedIn and understand deeply what each platform actually rewardsA portfolio of product social content you've shipped that you're proud ofExperience using Lovable (genuinely — it'll show)You’re based in Stockholm — or ready to relocateWhat you'll doLead the teamManage and grow Lovable’s social teamEstablish an opinionated social media channel strategy and activate the team to deliver against itSet the bar for what "good" looks like: give feedback, review work, and help reports do their best workSplit and prioritize the team's workload across launches, always-on content, and community engagementBuild a cadence and format library for product content, so every release has a clear path to social, and your team has a system to work fromReport on and be accountable for team’s metricsBe hands-onOwn social media content related to Lovable's product: launches, features, product education, and the work behind themWrite copy that turns technical concepts into posts a broad audience will follow and want to shareWork with our Creative team on launch videos and polished static assetsPartner with Product Marketing and Product to get early visibility into what's shipping and shape how it's announcedDeepen Lovable's product usage and credibility among both a developer and general audienceTrack what resonates and feed those learnings back into how you and your team plan future launchesAbout your applicationPlease submit your application in English. It’s our company language, so you’ll be speaking lots of it if you join.We treat all candidates equally - if you’re interested, please apply through our careers portal.