Growth Affiliates-Paytm Money

Key Responsibilities:-

1. Channel Ownership & Growth

• Own end-to-end affiliate channel performance from partner onboarding to scale
• Drive acquisition with a focus on quality metrics (IR FT), not just volume
• Build a sustainable and scalable affiliate growth engine

1. Partner Ecosystem Development

Build and manage relationships with affiliate networks (vCommission, Admitad, etc.), fin-influencers, publishers, and deal platforms
Onboard and scale high-quality direct affiliates and strategic partners
Identify and unlock new affiliate growth opportunities (content, comparison platforms, communities, etc.)

1. DRA Channel Buildout

• Set up and scale the DRA (Digital Referral Agent) channel
• Ensure compliance with regulatory requirements and internal policies
• Define onboarding, training, tracking, and payout mechanisms for DRAs

1. Performance & Optimization

• Optimize payouts, funnels, and landing journeys to improve CAC and conversion rates
• Drive continuous experimentation across creatives, messaging, and partner cohorts
• Improve affiliate-driven funnel metrics: Signup KYC IR FT

1. Analytics & Governance

• Own channel-level reporting: CAC, ROI, cohort performance, partner-level metrics
• Implement strong tracking, attribution, and fraud detection mechanisms
• Ensure traffic quality and prevent misuse or arbitrage

1. Cross-functional Collaboration

• Work closely with Product, Marketing, Compliance, and Analytics teams
• Influence onboarding flows and growth experiments for affiliate traffic
• Align affiliate strategy with broader acquisition and business goals

Requirements

810 years of experience in affiliate / performance marketing, with mandatory experience in stock broking / fintech

Strong understanding of broking acquisition funnels (Signup KYC IR First Trade)

Proven track record of scaling affiliate channels with measurable ROI

Hands-on experience with affiliate networks (vCommission, Admitad, Impact, etc.) and direct partnerships

Experience or exposure to DRA model and regulatory frameworks in financial services

Strong analytical skills ability to drive decisions using CAC, LTV, cohort analysis

Experience in managing large budgets and optimizing for efficiency at scale

Strong stakeholder management and ability to work across Product, Compliance, and Marketing teams.

Good to Have

• Experience in high-scale consumer internet / fintech platforms
• Exposure to fraud detection and traffic quality frameworks
• Understanding of compliance constraints in broking/financial products